Within the Olympic Park, sushi boxes come without soy sauce or wasabi as the vendors are unable to find sachets that do not feature brand logos.
Are we playing by the Olympics sponsorship rules?
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London Olympics 2012 controversies
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Security, transport, drug use and Banksy, controversy surrounding the London 2012 Olympics.
Curated by
Joanna Emery
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Scoop.it!
Prices for official Olympic souvenirs were cut by up to 80 per cent – even before the Games began. Retailers last week introduced reductions on products with the 2012 logo. The importance of branding! 
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Scoop.it!
We’ve probably seen more Olympic coverage this past weekend than the accumulated television viewing from the 1960 games in Rome to the 1984 Olympics. Yet for the London Organizing Committee (LOCOG) the dollar count may be at least as important as the medal count. On Sunday, U.S. Athletes staged a Twitter protest on limits on advertising during the games. What about the rest of the world?
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