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Scoop.it!
"Every Olympics has its indelible images, and some marketing experts believe the London Games were colored neon yellow thanks to Nike" Take that corporate sponsors, the underdog Nike just took Olympic Gold! Although, wait, I'm not sure that they're any better... Hmmm 
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Scoop.it!
From
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250 “brand police” have been out in force during the London Olympics to protect brand sponsorships and battle against ambush marketing. Here are some of the creative ways that businesses wanting to cash in on the event have bent the rules ... And graffiti artists have succeeding in expressing the repressed views of the nation. Haha!
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Within the Olympic Park, sushi boxes come without soy sauce or wasabi as the vendors are unable to find sachets that do not feature brand logos. Are we playing by the Olympics sponsorship rules?
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"The restaurant chain's sponsorship of the Olympics has attracted criticism." Should McDonald's be an official Olympics sponsor?
Wildlife Margrit's comment,
August 9, 2012 3:41 PM
Video definitely raises an interesting question.
Its similar to the issue are hunters and hunting associations the best "sponsors" for wildlife conservation?
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The controversy behind junk food brands sponsoring the Olympics... Should soda and fast-food companies be sponsoring the Olympics? Is this the message that the Olympics should be sending to our kids?
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We’ve probably seen more Olympic coverage this past weekend than the accumulated television viewing from the 1960 games in Rome to the 1984 Olympics. Yet for the London Organizing Committee (LOCOG) the dollar count may be at least as important as the medal count. On Sunday, U.S. Athletes staged a Twitter protest on limits on advertising during the games. What about the rest of the world?
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