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Thee were three main common values identified: Luxembourg is an open county, Luxembourg is a reliable country, and Luxembourg is a dynamic country.
Phase 2 went from the abstract to concrete action. Does Luxembourg need a visual identity? And how can one turn the values into a symbol? A "Creathon" - a creative thinking marathon involving 50 people from all walks of life - was held over a week-end and addressed the issue of visual identity, resulting in six strong ideas from which a Call for Tender was launched. One specific issue identified was that Luxembourg is one of just a few country names containing an "X". This was used as the starting block of a new visual identity, with the arms of the "X" moving outwards, with the colours important.
Blue: reliabity
Red: capacity of moving forward, being pragmatic
A tagline was also identified "Let's make it happen", and the image is now being rolled out on airplanes, etc. A video was also made, with contributions not from the Grand Duchy but from people world-wide.
A toolbox was also created, allowing individuals and organisations to engage with society.
Learn more / En savoir plus / Mehr erfahren:
http://www.scoop.it/t/luxembourg-europe/?tag=branding
http://www.scoop.it/t/luxembourg-europe/
Thee were three main common values identified: Luxembourg is an open county, Luxembourg is a reliable country, and Luxembourg is a dynamic country.
Phase 2 went from the abstract to concrete action. Does Luxembourg need a visual identity? And how can one turn the values into a symbol? A "Creathon" - a creative thinking marathon involving 50 people from all walks of life - was held over a week-end and addressed the issue of visual identity, resulting in six strong ideas from which a Call for Tender was launched. One specific issue identified was that Luxembourg is one of just a few country names containing an "X". This was used as the starting block of a new visual identity, with the arms of the "X" moving outwards, with the colours important.
Blue: reliabity
Red: capacity of moving forward, being pragmatic
A tagline was also identified "Let's make it happen", and the image is now being rolled out on airplanes, etc. A video was also made, with contributions not from the Grand Duchy but from people world-wide.
A toolbox was also created, allowing individuals and organisations to engage with society.
Learn more / En savoir plus / Mehr erfahren:
http://www.scoop.it/t/luxembourg-europe/?tag=branding
http://www.scoop.it/t/luxembourg-europe/