Social Intelligence
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Social Intelligence

The latest in social listening trends, use cases, and resources.

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Game On: How Brands and Celebrities Are Backing eSports

Watching others play video games is a real business.
Krysta Gahagen:

Did you know that esports have been around for over 45 years? Lately, esports have taken off and in the past few weeks have been a topic that keeps coming up in relation to traditional athletic sports. Learn more about how celebrities are getting into this aspect of the streaming business.

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Trend Analysis: What is the Score with eSports?

How fun are video games when you’re not actually playing?
Krysta Gahagen:

This post takes an in-depth look at the rise of eSports, who’s behind the trend, and looks at some of the recent investments, technology, and other trends within this growing market.

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