Social Intelligence
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Social Intelligence

The latest in social listening trends, use cases, and resources.

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October 12, 2018 5:31 PM

How social listening platforms have evolved through consolidation
(digiday.com)

Crimson Hexagon and Brandwatch's merger is just the latest in a string of consolidation among social listening companies.
Krysta Gahagen:

"The future for these platforms and the greater industry relies in part on combining insights from social media with more traditional metrics, observers said."

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October 11, 2018 3:25 PM

Tools of the Trade: B2B Influencer Marketing Tech and Platforms
(medium.com)

A hot topic for every marketer today is working with influencers. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? Outside of the tools…...
Krysta Gahagen:

In this article, Lee shares his go-to tools and platforms for influencer marketing. Check it out to get his take on which solutions he recommends to identify, track, and measure influencers and their work.

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