How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today | Marketing Strategy and Business | Scoop.it
Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.

Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results....