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How 3 Companies Took Content Marketing to the Next Level

How 3 Companies Took Content Marketing to the Next Level | Marketing Strategy and Business | Scoop.it
From mashable.com - May 1, 2011 8:20 PM
Omnipresent publishing tools and Internet culture have made branded content more than a possibility for web businesses; they’ve made it a necessity.

Whereas five years ago your business needed to have a website in order to exist, soon your company’s survival may depend on your ability to be an effective publisher.....
[read full story http://is.gd/jO4Q0s]
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Cleeng | makes it easy to charge for your blog, without annoying readers | TNW Europe

Cleeng | makes it easy to charge for your blog, without annoying readers | TNW Europe | Marketing Strategy and Business | Scoop.it
From thenextweb.com - April 30, 2011 12:51 AM
With online advertising revenues declining, content publishers are looking for alternative ways of profiting from their content.

Cleeng is a Dutch startup offering a “halfway house” option that could be a little more palatable.

The idea is that publishers can easily opt to make parts of their websites “premium” while making the rest of the site freely accessible. Once set up, the Cleeng plugin lets you define individual parts of a page that you want to charge for. So, an article could be free but the accompanying embedded video could require payment to watch. Even parts of articles can be charged for – the first half a long fictional story could be free, with a charge to finish reading........
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How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today

How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today | Marketing Strategy and Business | Scoop.it
From socialmediatoday.com - April 29, 2011 7:08 AM
Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.

Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results....
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Success on the social web? It all boils down to this.

Success on the social web? It all boils down to this. | Marketing Strategy and Business | Scoop.it
From www.businessesgrow.com - April 28, 2011 3:37 PM
Do you want to look like a genius at your company? Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.”

If they ask you why, tell them I told you to say this. Then they will say “Who the hell is that?” and it will probably go downhill from there.

Nevertheless, if you do make this statement, you will be right because something incredible is about to happen.
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Is Content Marketing Worth the Effort? | Copyblogger

Is Content Marketing Worth the Effort? | Copyblogger | Marketing Strategy and Business | Scoop.it
From www.copyblogger.com - April 28, 2011 10:35 AM
We preach it every week.
Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.
No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.
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Seth's Blog: The flip side

Seth's Blog: The flip side | Marketing Strategy and Business | Scoop.it
From sethgodin.typepad.com - April 28, 2011 6:20 AM
It's impossible to have a coin with only one side. You can't have heads without tails.

Innovation is like that. Initiative is like that. Art is like that.

You can't have success unless you're prepared to have failure.

As soon as you say, "failure is not an option," you've just said, "innovation is not an option."
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10 Ways To Turn Word-Of-Mouth Advertising Into Sales

10 Ways To Turn Word-Of-Mouth Advertising Into Sales | Marketing Strategy and Business | Scoop.it
From www.openforum.com - April 27, 2011 5:29 PM
After more than twenty years in Silicon Valley, Rob Fuggetta founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of word-of-mouth advertising and the social web to drive sales. He recently provided me with this list of the top ten ways to turn word-of-mouth advertising into sales.
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5 Key Tools for Effective Facebook Marketing

5 Key Tools for Effective Facebook Marketing | Marketing Strategy and Business | Scoop.it
From blog.hubspot.com - April 27, 2011 2:07 PM
Read about the five ways in which you can capitalize on Facebook engagement to improve your marketing efforts.

1. Website Integration
2. Facebook Pages
3. Facebook Ads
4. Facebook Apps
5. Facebook Analytics
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10 ways to create genuine fans for the long term

10 ways to create genuine fans for the long term | Marketing Strategy and Business | Scoop.it
From smartblogs.com - May 1, 2011 1:46 PM
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.

Community. Advocates. Raving Fans.
It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand. If you have that, your network will do the targeting for you.
[read full story http://is.gd/zfRnUa]
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Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us | MarketingProfs

Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us | MarketingProfs | Marketing Strategy and Business | Scoop.it
From www.marketingprofs.com - April 29, 2011 2:55 PM
Strategy - Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
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8 Ways to Successfully Sell Using Social Media | Social Media Examiner

8 Ways to Successfully Sell Using Social Media | Social Media Examiner | Marketing Strategy and Business | Scoop.it
From www.socialmediaexaminer.com - April 29, 2011 1:54 AM
How to successfully sell with social media by getting to know the right people and starting up a conversation that might go somewhere.

Here are 8 ways to strike up social media conversations with people you want to meet:
#1: Boil the Frog
#2: Givers Gain
#3: Make Henry Kissinger Proud
#4: Be Brave
#5: Be Positive and Pleasant
#6: Prepare for Window Shopping
#7: Let Your Personality Shine Through
#8: Take It Offline, When It’s Time
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How to Create 5 (Content Marketing) Products from 1 Interview

How to Create 5 (Content Marketing) Products from 1 Interview | Marketing Strategy and Business | Scoop.it
From www.contentmarketinginstitute.com - April 28, 2011 1:34 PM
Most interviews contain useful information that can be used in a variety of different ways.

It’s important to be consistent in repurposing content and equally important to reframe the interview (at least in your mind and perhaps in your interviewee’s) for more than one purpose in order to reap benefits you might otherwise miss out on.

Tom Clifford shares some ideas.
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4 Ways Behavioral Targeting Is Changing the Web

4 Ways Behavioral Targeting Is Changing the Web | Marketing Strategy and Business | Scoop.it
From mashable.com - April 28, 2011 9:02 AM
We spoke with three behavioral targeting experts to discuss the biggest effects that targeting will have on the web as we know it.
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7 Ways Content Marketing Can Reduce Costs

7 Ways Content Marketing Can Reduce Costs | Marketing Strategy and Business | Scoop.it
From www.contentmarketinginstitute.com - April 28, 2011 3:27 AM
Here are examples that show how content marketing provides lower cost alternatives to traditional marketing.

1. Increases branding
2. Expands audience for your offering
3. Supports purchase process
4. Aids search optimization
5. Engages fans
6. Leverage customer-generated content
7. Gives PR efforts additional media entry points
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HOW TO: Start Marketing on Foursquare

HOW TO: Start Marketing on Foursquare | Marketing Strategy and Business | Scoop.it
From mashable.com - April 27, 2011 3:05 PM
From badges to Pages and specials, here's what you need to know to start marketing on Foursquare. Did we mention that it's free?
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