Strategy - Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
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Marketing Strategy and Business
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News, resources and trends about marketing strategy to improve business and sales
Curated by
Giuseppe Mauriello
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Steer clear of these common traps and you'll be on the path to creating a statement that defines your business.
Most business owners have been told that they need to have a mission statement, not everyone has been instructed on how to create one that's useful and meaningful. Here are the five primary reasons why mission statements fail, and how you can avoid them. Reason 1: Generalization Reason 2: Fluff Reason 3: Confusion Reason 4: Boredom Reason 5: Overspending on marketing 
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The first business or product Facebook page is a major milestone in a company’s social media marketing efforts. It looks spiffy, has a good mix of marketing info, interaction and also the ever-important sticky content.
But do customers like it? More importantly, do would-be product buyers like it to the point that they are thinking of making a purchase? To answer these questions, the savvy business owner should monitor eight social media marketing metrics that no company, large or small, can do without.
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Most interviews contain useful information that can be used in a variety of different ways.
It’s important to be consistent in repurposing content and equally important to reframe the interview (at least in your mind and perhaps in your interviewee’s) for more than one purpose in order to reap benefits you might otherwise miss out on. Tom Clifford shares some ideas.
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From badges to Pages and specials, here's what you need to know to start marketing on Foursquare. Did we mention that it's free?
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After more than twenty years in Silicon Valley, Rob Fuggetta founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of word-of-mouth advertising and the social web to drive sales. He recently provided me with this list of the top ten ways to turn word-of-mouth advertising into sales.
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It's impossible to have a coin with only one side. You can't have heads without tails.
Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, "failure is not an option," you've just said, "innovation is not an option."
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Read about the five ways in which you can capitalize on Facebook engagement to improve your marketing efforts.
1. Website Integration 2. Facebook Pages 3. Facebook Ads 4. Facebook Apps 5. Facebook Analytics
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How to successfully sell with social media by getting to know the right people and starting up a conversation that might go somewhere.
Here are 8 ways to strike up social media conversations with people you want to meet: #1: Boil the Frog #2: Givers Gain #3: Make Henry Kissinger Proud #4: Be Brave #5: Be Positive and Pleasant #6: Prepare for Window Shopping #7: Let Your Personality Shine Through #8: Take It Offline, When It’s Time
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Most brands don't anticipate the challenges that await them in social media.
Today, a notable number of businesses are approaching branded social channels from a “ready, fire, aim” approach. This method conjures a facade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and, more importantly, how engagement satisfies the needs of their customers. Without a mature content and engagement strategy, a great unfollow and unlike movement is inevitable. Check out these tips to ensure you're moving in the right direction.
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Do you want to look like a genius at your company? Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.”
If they ask you why, tell them I told you to say this. Then they will say “Who the hell is that?” and it will probably go downhill from there. Nevertheless, if you do make this statement, you will be right because something incredible is about to happen.
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Facebook is a great tool for business networking.
There is a different level of connection found on Facebook compared to other social media sites. Here is 10 social media sites worth liking on Facebook.
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We preach it every week.
Attract the right kind of traffic by creating exceptional content. Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down. Then use smart copywriting and conversion techniques to turn those raving fans into customers. No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.
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We spoke with three behavioral targeting experts to discuss the biggest effects that targeting will have on the web as we know it.
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Here are examples that show how content marketing provides lower cost alternatives to traditional marketing.
1. Increases branding 2. Expands audience for your offering 3. Supports purchase process 4. Aids search optimization 5. Engages fans 6. Leverage customer-generated content 7. Gives PR efforts additional media entry points
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