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Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,
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How do you improve an already effective marketing program? Online testing lets marketers optimize their current efforts through small changes or radical redesigns. The key is to design tests that provide customer insights, not just metric lifts. As part of the Email Summit 2015 Live Test, VolunteerMatch used a three-part series of experiments to learn how to better engage its B2B audience for its SaaS product. Learn how it increased clickthrough in emails and on a landing page while still gaining ...
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Scooped by Brian Yanish - MarketingHits.com |
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![2015 Social Media and Content Trends for B2B Marketers [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/IT23oZ2qtsc-9XIgUoHUKzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It’s that time of year again.
Time for the predictions, assumptions and insights about the coming year to make their way into the mainstream.
Staying up to date and relevant has never been more important for marketers. Over the last decade, we’ve seen dramatic shifts in online marketing, which if left ignored can have a detrimental impact on your ability to drive growth.
At the heart of the matter is the intersection of social media and content marketing. You can’t have one without the other: effective social media engagement requires rich content and good content needs a viable distribution channel.
To help shed some light on what’s in store for 2015 (and look at how 2014 has played out so far) the Content Marketing Institute and MarketingProfs have once again combined their efforts to release the 2015 B2B Content Marketing Report.
While you can read the full report here, I’ve pulled out some of the more interesting social media stats (below) and included an infographic that we created to give you a helpful snapshot of the key takeaways.
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Scooped by Brian Yanish - MarketingHits.com from Ecom Revolution |
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B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…
When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).
Here are 10 Ways B2C content is different than B2B:
* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.
You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.
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Scooped by Brian Yanish - MarketingHits.com from Social Marketing Revolution |
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Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.
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Scooped by Brian Yanish - MarketingHits.com from Cloud Central |
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AYTM Market Research found that cloud vendors stand to benefit from content marketing that educates prospects since many don't know they already use the technology.
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Scooped by Brian Yanish - MarketingHits.com |
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5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,