Social media is changing the way we look at success. While likes and followers don’t always equate to finances, the reality is that popularity of a company can influence its business success. Garnering a giant share of public attention is an important step in today’s marketing. Making wise use of that social platform is also important. A consumer can follow or like every company that exists, but when it comes to spending money on a specific product, there will be limited options. Whereas sales and advertising in print and on media used to matter most, current trends must include addressing those who focus more on computer based information.

Among the top 20 corporations in social media prestige, Facebook leads with 77 million Facebook and Twitter followers. Coca-Cola, MTV, Disney and Starbucks round out the top five. The top general retailers on the list are Walmart and Target. Several popular brands are also numbered in the top 20.

Facebook has drastically changed the way we do things, including how we discover products, how we shop, and how we conduct business. Whether you are in e-commerce, retail, imports, wholesale, or manufacturing, your Facebook page is a great channel for promoting your business at minimal costs. B2B online marketers must not undermine the value of integrating Facebook in their B2B marketing campaigns – if they do not want to be left behind by savvy competitors that is.

I’ve searched Facebook one too many times for companies I would like to know more about only to come upon pages that are outdated or worse, completely neglected. I find myself wondering if these companies even realize what they are missing out on. B2B companies can use Facebook in pretty much the same way B2C companies do, with only some special considerations. Whereas B2C companies put the spotlight on their products, it’s a little trickier for B2B companies, most of which use social media mainly to build credibility, engage customers, and generate new leads.

Brand Networks CEO Jamie Tedford recommends using Facebook to tell the story behind your brand as a means to “humanize” your company. PR and social media expert George Guildford says the new Facebook pages enable you to create a visual identity that people can easily relate to.

If you’re still in knots over Facebook marketing, you could stop worrying because here’s a checklist on how you can optimize your company page.