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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Jetpack's cool icon feature creates, adds & shares a mobile app like icon & link for your blog on you & your customers smartphones for free. Picture includes mobile icons for Curagami (http://www.Curagami.com thr blue origami bid) and Scenttrail (http://www.scenttrail.com the wander path ST) our blogs.
Via Martin (Marty) Smith
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Scooped by Brian Yanish - MarketingHits.com |
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Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.
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Scooped by Brian Yanish - MarketingHits.com from digital marketing strategy |
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If you've started a blog you probably want other peoples’ eyes to see your hard work. Therefore, you'll need online marketing tips to promote your blog.
Via Os Ishmael, malek
Brian Yanish - MarketingHits.com's insight:
This article includes tips from top bloggers
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Scooped by Brian Yanish - MarketingHits.com |
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Naming a blog is a very important step before launch. So, no corner should be cut.
Before launching Social Media Slant, I did a lot of research and spent hours discussing feedback with trusted peers and some readers of my other blogs. It truly helped.
There are other steps involved, of course. They are all laid out in this excellent article by George Meszaros. Here is a short list:
- All the good names are not taken
- Focus on your goals
- Expired domains could prove very useful
- Be creative
My favorite quote from the article: "There are tons of awesome names waiting for you to grab them. So don’t let everyone tell you otherwise."
Read the post at http://madlemmings.com/2015/02/04/blog-name-ideas-how-to/
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Scooped by Brian Yanish - MarketingHits.com |
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Welcome to a new roundup of social media tools and services! This month, let me introduce you to: LikeAlyzer, Leaf, Qunb, SimilarWeb, and Alternion
Brian Yanish - MarketingHits.com's insight:
Couple tools here I need to check out.
Gary Campbell's curator insight,
February 10, 2015 7:57 AM
More tools for your social media toolbox, it never ends....
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:
- Live By A Single Rule: If Your Content Is Generating Shares DO MORE.
- Other “Control Rules” Are Gone.
- Use existing distribution systems, but turn them upside down.
- Create EVENTS and content people will CHASE and SHARE.
- Get THEM to do YOUR work for YOU.
- Keep some secrets as long as possible.
- Whatever happens is all good as long as Rule #1 still applies.
- Use the Internet and social media to amplify content & events.
- Define deadlines because deadlines heighten the web’s amplification.
- Rinse & Repeat
Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.
Via Martin (Marty) Smith
Irina Mk's curator insight,
November 25, 2014 5:16 AM
Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.
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Scooped by Brian Yanish - MarketingHits.com from digital marketing strategy |
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![How to Write Better Headlines [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/LQGgLJvixfvmEMWaxf_Qdjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
Via Lauren Moss, malek
Mary Reilley Clark's curator insight,
September 29, 2014 10:39 AM
There are some great tips here. Our 7th grades write newspaper front pages for an historical fiction project, and last year we talked about good headlines and captions. I'll share this with them this year.
Kamian's curator insight,
October 1, 2014 12:31 PM
(ENG) Excelente infografía con Tips para redactar titulares efectivos.
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Scooped by Brian Yanish - MarketingHits.com |
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When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Brian Yanish - MarketingHits.com's insight:
Great article, thanks for sharing @Dr. Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?
Chuck Bartok's curator insight,
June 3, 2014 10:09 AM
Are your "stories" engaging your blog and posting readers?
Should we spend more time honing our Story Telling skills?
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Scooped by Brian Yanish - MarketingHits.com |
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From
vimeo
This video cover a points related to content and blogging and discusses how to build trust through your blog.
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Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.
Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.
Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...
Via Jeff Domansky
malek's curator insight,
October 29, 2013 8:39 AM
A prudent conclusion here
"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."
Leo Chan's curator insight,
May 30, 2014 4:37 AM
Yes, when it come to social media marketing, more isnt better.
In my opinion, the main goal of social media marketing is user engagement.
The quality of the information is much more important in this case..
Jacques Dupeyroux's curator insight,
September 12, 2014 6:57 AM
It is crucial for corporate level executives to understand how increasingly important social media outlets for business are with a future trend set to take over advertising and brand equity building.
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Scooped by Brian Yanish - MarketingHits.com from Social Marketing Revolution |
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![Why Every Business Needs a Blog [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/YgCESDPbeogldDFD__ZKtzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Martin (Marty) Smith's curator insight,
September 4, 2013 8:27 AM
Couldn't agree with this infographic more. A blog is the hub of any successful content marketer's wheel.
Two Pens's curator insight,
September 5, 2013 11:56 AM
Our experience with the Two Pens blog is in line with this infographic. Our brand has grown appreciably, along with growth in traffic and leads. The one thing left out: I find blogging fun and like exploring ideas in words and pictures.
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:
Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers.
My thoughts on how old content media producers need to evolve.
Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing. People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.
The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay.
The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.
They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.
Martin (Marty) Smith's curator insight,
July 12, 2013 6:36 AM
Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.
Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.
Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.
#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.
Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.
These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.
Martin (Marty) Smith's comment,
July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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Scooped by Brian Yanish - MarketingHits.com from Social Media Useful Info |
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Here are 6 reasons your content won’t get shared (and it absolutely won’t go viral):
1) No Sharing Buttons (or they’re hidden)
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
2) You Have a Boring Headline
Headlines are the first things people see when the visit your website or blog.
3) You’re Not Connected In Social Media and/or You Don’t Share it Yourself
If a tree falls in the forest but no one is around to hear it, does it make a sound? Translated into blogging, this is, “If a post is written but there’s no one around to read or share it, was it really written at all?”.
4) Your Posts Are All About You
I have nothing against you, your company, your products, the benefits of your products, the different colors you offer, your financing plans, your client case studies, your demos or your company events. It’s just that it’s not that interesting for me as a reader.
5) You Don’t Have an Artisanal Attitude to Crafting Content
Blog posts that are produced as “check the box” activities will never be exceptional. In other words, an inspired piece of content can get hundreds or thousands of shares while an uninspired one can get zero.
6) You Don’t Post Often Enough To Become Good At It
Every content creator starts off producing average (or below average) content. Get over that fact.
You have to produce enough content, get enough feedback, see what people respond to and find your own voice…and that requires that you put in some time.
by Tom Treanor
Via Ivo Nový
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If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging...
Via Jeff Domansky
Art Jones's comment May 9, 2013 12:02 AM
Well said Neil!
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Scooped by Brian Yanish - MarketingHits.com |
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Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.
Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.
This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.
Have a delightful read and day!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
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This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
Via janlgordon
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Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
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This is a good piece, and of course, it has everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.
Intro:
"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...
Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.
A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.
The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.
Content is still king
http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/
Via janlgordon
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