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Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings.
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There has been a fundamental shift in marketing to young people. Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. Instead, they seek out authenticity that supports their ‘brand of me’.
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The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.
Good find, Karen - they have really grasped the power of #storytelling.
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Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing
good reference material AND highlights a big issue - what is your archetype?
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Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
People need readable material in any context and everyone loves stories.
I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand.
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
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Scooped by Brian Yanish - MarketingHits.com from Hot Blog Tips |
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Rather than delete or abandon an old Twitter account you no longer need, rebrand or repurpose that account for another project. Starting with an already established Twitter account with content and followers can grow much faster than starting one out from scratch. Details and step-by-step directions can be found at http://hotblogtips.com/rebrandingtwitter ;
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Scooped by Brian Yanish - MarketingHits.com from ICT |
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![9 Skills We Must Master to Succeed [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/TLGR3oFAZlD3-9UDh1B9Azl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
April 17, 2014
Of all the things I have read about the 21st century skills required for students success in today's info rich society, the visual below from edutopia captures the essence of these...
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Although related, marketing and branding mean two very different things. This week, we sit down to discuss what each means and why they're both important.
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![Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/ZgWiB2eltLsNWlfiykWgWjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.
Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.
A cool infographic on "personal branding". How will you separate yourself from the competition?
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Scooped by Brian Yanish - MarketingHits.com from Startup Revolution |
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Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.
The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.
Facebook or Linkedin? Mejor las dos pero si hay que elegir...
For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
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There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
* Create BHAGs NOW!
* Videos and Pictures.
* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.
Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
Internet marketing is all about try, try and try again!
Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.
Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform.
There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.
Success is failure to failure without loss of enthusiasm.
Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.
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Scooped by Brian Yanish - MarketingHits.com from Startup Revolution |
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Creating A Revoltion is HARD
May be hard, but MOVEMENTS are powerful ideas. Campaigns are not movements. Campaigns are more about YOU than THEM. My advice is learn secrets for revolutionaries and remove US vs. THEM makreting in favor of Save The World Marketing.
Watch Marty the "Change Agent" utilize his marketing expertise to move http://www.curecancerstarter.org/ forward.
http://www.atlanticbt.com/blog/how-the-web-cures-cancer-google-hangout-10-11-13/
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CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.
It turns out that companies can determine how much a brand is worth. We’ve seen this most recently in the bidding war breaking out for Steinway, which is a brand that transcends time and technology. It has legendary cache, in a way that fabled brands like Kodak or Polaroid did not. We know that strong brands with good reputations have 31% better total return to shareholders than the MSCI World average....
I think getting a good brand to your name/company is so important. I think that this is really the only true difference between your coffee shop and the coffee shop around the corner or that soap over this soap. The coffee may be exactly the same and the cafe have the exact same menu, however the brand is what will bring the consumer in and keep them coming back. Just like Starbucks, in my opinion the coffee it self is actually pretty rubbish same goes for the food (also over priced) compered with most cafes in auckland there are hundreds of nice and better options, yet I will still go there over the next door cafe purely because of the brand.
I also think this is where it is going to become a lot harder for companies and products to create this brand when they have to rely solely on digital media to do so. As I beleve the strongest brands are formed thru a tactile encounter with the product by actually going into the shop or business and experiencing it for your self. This becomes much harder when it is only on a screen with a million other distraction as well as sitting anywhere doing so in a very uncontrolled environment.
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Is it time for you to close your Facebook brand page? Here are three important things to consider
Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start.
Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.
If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence).
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If the web of connection was the first great storm then the mobile web is a tsunami of change.This @HaikuDeck explores how A ubiquitous always on web changes everything.
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Scooped by Brian Yanish - MarketingHits.com from visual data |
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'We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.'
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Content is king and content marketing is a growing and trending topic. See the infographic to understand why content marketing matters. Did you know that at this point, over 88% of businesses are active on social media?
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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![Why You Need to Build Your Brand Online [infographic] | MarketingHits | Scoop.it](https://img.scoop.it/lnTzSJHISN3lgUBJZe22zjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.
So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.
Learn more about online branding and more tips for business development through social media at the article link...
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Scooped by Brian Yanish - MarketingHits.com from Digital Marketing Land |
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![Marketing Secrets For Success On Pinterest [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/ERV1Kfp8oi5DLn9He0jWLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Want to be more visible on Pinterest? This infographic will guide you through 6 marketing secrets that will make you more visible on this popular platform.
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Scooped by Brian Yanish - MarketingHits.com |
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![What does your brand stand for? [inforgraphic] | MarketingHits | Scoop.it](https://img.scoop.it/wMM2aHCw39oZ2oUhS6iaijl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.
There are 2 ways of finding your persona:
What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.
Thanks Jim for putting together this very helpful infographic.
And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many business owners might perceive branding as a good-to-have or only for companies that are cash rich.
Here's what I love about this article -- the author's advice that these days, a business does not need a Unique Selling Point (USP) but an Emotional Selling Point (ESP) for branding and marketing instead.
What a good point! I also like his sage advice to craft an attitude and a belief.
Read the article for more insights on how to incorporate his ideas into your business. It's a short read, but worth it!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.
Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies."
Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"
There are many great insights in this article that I know you'll enjoy. Happy reading!
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While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.
What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.
There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.
Give yourself some time to work through the demo -- it will get you thinking and the sorting isn't easy. But I was very pleased with my results!
Turns out my business is characterized as the Creator/Sage. Just make sure you take notes at the end. I tried to bookmark my results, but when I tried to view that page again, it led me back to the original demo page. Bummer! But understandable.
Once you have your results then the real work begins -- crafting your brand to be in alignment with your character/persona. That includes aligning the language you use, your colors and graphics, web design, and marketing materials to your character/persona.
Knowing your character/persona really takes a lot of the mystery out of creating your brand and telling your stories.
So go have fun!
