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Scooped by Brian Yanish - MarketingHits.com from New Customer - Passenger Experience |
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Customer Relationships - The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer?
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Scooped by Brian Yanish - MarketingHits.com from New Customer - Passenger Experience |
Scoop.it!
The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.-Thomas J. WatsonBuilding relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services.Remember, they chose you for a reason.Your product or service offerings may be great
“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.- Thomas J. Watson”
4 Mistakes to avoid:
1) Failure to set expectations
2) Over-promising and rarely delivering
3) Ignoring inevitable conversations
4) Putting your needs above theirs
Here are great related quotes:
“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.-- Abraham Lincoln”
“We show our value and our heart when we face the difficult times with our customers. It is in the low times that our relationships are strengthened for the long haul.”
“People don't care how much you know until they know how much you care. Theodore Roosevelt”
Which one is your favorite? Share others.
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Scooped by Brian Yanish - MarketingHits.com from Education |
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Do you know what your marketing is doing? Are you sure? http://www.adobe.com/solutions/digital-marketing.html #MarketingTherapy
A fun way to get started on:
Do you really know who your customers are?
Why they like your brand?
What would impact them to buy more or less of your goods or services?
Where they prefer to engage with your brand?
While this may be a commercial, it's a great way to get the conversation started, do you agree?
Muito bom esse vídeo.
As empresas conhecem quem são seus reais consumidores?
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
UK Consumers have become more demanding and more easily disappointed despite their access to brands and companies vastly improving with the development of digital technology, a study has shown.
The report from customer experience management firm Thunderhead surveyed more than 2,000 consumers and interviewed senior customer executives from 33 businesses. The findings concluded that nearly a quarter of people (24 per cent) said they would take more than a year to forgive a company if it had somehow broken their trust, while 23 per cent said they would never trust the company again.
In addition, more than half (52 per cent) said there had been no improvement in their relationships with businesses over the last three years, and a quarter said they had worsened. Of the people surveyed, nearly a this (30 per cent) said they would share a bad experience online, on the phone or in person, and the report concluded that on average a negative experience would be shared with around 18 people.
“Marketing has become a highly sophisticated and business-critical operation that looks beyond customer acquisition and with this has grown in its importance to organisations,” the report stated. “However, with greater profile comes increased scrutiny also. Unfortunately, as our research suggests, the reality is that too often investment in the customer relationship is undermined by a lack of focus on customer engagement.
The latest stats show you have 8 seconds to grab your customers attention.
This diminishing attention span makes marketers' job incredibly hard. Whether someone sees this post, clicks it, shares it, or even reads it all depends on my capturing your attention.
3 recommendations: