How do you improve an already effective marketing program? Online testing lets marketers optimize their current efforts through small changes or radical redesigns. The key is to design tests that provide customer insights, not just metric lifts. As part of the Email Summit 2015 Live Test, VolunteerMatch used a three-part series of experiments to learn how to better engage its B2B audience for its SaaS product. Learn how it increased clickthrough in emails and on a landing page while still gaining ...

Via Pantelis Chiotellis

Landing page optimization is all about testing and tweaking – sometimes making huge changes and sometimes the smallest details.

But what happens when you run out of optimization hypotheses?

You go to the closest “landing page case studies” article and get inspired.

But do you know why those variables actually had an effect on the page’s conversions?

This article will not only give you five awesome case studies to inspire you, but give you the how and why as well – so you learn something from all this reading.

Sound good?

Let’s check out 5 Landing Page Case Studies Critiqued.

How to optimize a landing page for SEO and conversion is a topic a lot of people want to know more about. Here`s how to do it right for optimal results.

Via Janice Krako