Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).

Over the last several years, the popularity of social media has reached incredible heights—and 2013 was the best year thus far., and many of the mind boggling social media statistics from the past year prove this.

In 2013, 95 percent of Facebook users logged into their accounts daily. One of Facebook’s main competitors, Twitter, reached 231.7 million active users. Google+ wants to get on their levels, and it does add 25,000 new users every day.

More at the link...

Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.

On Facebook, some 23% of users check newsfeed more than five times a day, 2.7 billion people give Facebook posts a Like, and Twitter's active users contribute 400 million tweets a day...

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.