How do you compete in an industry controlled by just three companies? One start-up decided to find out for itself.
Via Kasia Hein-Peters
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Scooped by Brian Yanish - MarketingHits.com from Good Marketing |
How do you compete in an industry controlled by just three companies? One start-up decided to find out for itself.
Scooped by Brian Yanish - MarketingHits.com |
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
People need readable material in any context and everyone loves stories.
I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand.
Scooped by Brian Yanish - MarketingHits.com from Startup Revolution |
Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:
* Curation.
* Creation.
* Social.
* Ecommerce.
Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.
I agree with Marty, 90% curated content to 10% creation content for successful content marketing.
There are a few things that make this example interesting for me:
- value innovation in a commoditized market, where decisions are made mostly based on price
- creating a very different value proposition, focused on customer-centricity
- use of technology (app)
- storytelling as a way of customer engagement