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12 Keys to Success on Twitter

From www.jeffbullas.com - June 11, 2012 10:45 PM

Twitter was never designed to be a social network but it has become one.

In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.

When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.

It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012
Generates over 340 million tweets daily
Handles over 1.6 billion search queries per day
Tenth most visited site on the internet

In the nearly six years since its founding over 600 million users have registered Twitter accounts.

25 Awesome Free Google Tools for Marketers

From blog.kissmetrics.com - June 6, 2012 4:28 PM

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content

From www.contentmarketinginstitute.com - May 20, 2012 9:07 AM

Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

Twitter Background Design How-To and Best Practices

From blog.spoongraphics.co.uk - May 19, 2012 12:08 PM

Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.

With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.

We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.

Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):

Facebook rolls out the ability to manage pages from mobile apps

From www.simplyzesty.com - May 19, 2012 1:00 AM

For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg]

Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.

This is an interesting move as it seems to be part of a wider strategy by Facebook to launch individual apps for specific features on the site instead of trying to pack all their features and services into one main app. This new app allows you to log in as your actual page rather than trying to access it through your own personal app, which had caused major confusion for users in the past. This was especially true for those in the unfortunate position to be managing several Facebook pages.