Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Scoop.it!
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
Looking for some Facebook management tools that will help you achieve better success on Facebook? Check out these 6 very useful tools.
A GREAT set of useful tools, from advertising to scheduling to identifying your most engaged Facebook fans.
|
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...
Scoop.it!
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business
I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it
Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it) and where to share curated posts.
Find an interesting section on how to choose subjects to target a specific audience. The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.
If you like this scoop, would you consider a thumbs up or share?
|
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
If the web of connection was the first great storm then the mobile web is a tsunami of change.This @HaikuDeck explores how A ubiquitous always on web changes everything.
|
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.
Amazing impact of auditory influence when combined with price. It provides a whole new twist on sales training and how to potentially improve gross margins.
|
|
Scooped by Brian Yanish - MarketingHits.com from Must Market |
Scoop.it!
Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
|
|
Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
Scoop.it!
The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.
|
|
Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
Scoop.it!
![Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/VZRe5VeADnEl79FvHAbyGDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Shopping on social media may not be big right now, but by 2015, it's expected to explode...
A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.
Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.
|
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.
This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.
I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.
I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!
So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.
I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.
OK -- I'm heading into the kitchen for some more coffee!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.
This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.
By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do?
Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.
Because remember -- people don't buy the 'what', they buy the WHY.
Enjoy this video and if you haven't already, start figuring out your WHY!
|
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
|
|
Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,