Make your digital presence as exciting and dynamic as your food! Today is the best time to implement a digital marketing strategy for restaurants.
There is a perception that the restaurant business is one of the hardest to break into, let alone succeed in. Nearly half of all small businesses fail within the first five years, making starting one a daunting task. What can you do to increase your odds of success when about 50% of restaurants fail within their first five years of operation?
The success of restaurants in this competitive industry depends on many factors, from providing exceptional customer service to optimising restaurant menus and developing an effective digital marketing strategy for restaurants.
Although traditional advertising methods such as flyers, direct mail, and radio ads are still viable, the world has shifted online. A lack of an online presence could be as detrimental as shutting down.
More and more customers are searching for restaurants and ordering food online in recent years. With so many benefits, it’s easy to see why people enjoy ordering food online. After all, what could be better than a delicious meal delivered right to your door?
Today, digital marketing plays a vital role in the restaurant industry. If your business has an online presence, your customers will be able to find you for both dining at your restaurant, as well as ordering online.
Restaurants can experience new customer acquisition and relationship strengthening benefits when they implement a digital marketing strategy for restaurants that is both effective and efficient.
Read the full article at: fandbrecipes.com
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Washing The Social Media Dishes
Seth's parable today reminds me of the Zen Master story. Seems there once was a Zen Master and a student. After a delicious and filling meal the student turned full faced to the Zen Master and asked, "Master what is Zen?"
The Zen Master took a long breath, looked directly at the student and said, "Wash the dishes".
Seth's admonition to beware the lizard brain and attend to tasks at hand is especially true on social media. Many share their full lizard brain on social media and that is like robbing a bank, a place where they video your every move.
Social media's memory is forever and so its a place to attend to the task at hand. Social media is a place to, "Wash the dishes".