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iOS Push Notifications Have a 41% Opt-In Rate #Infographic

iOS Push Notifications Have a 41% Opt-In Rate #Infographic | MarketingHits | Scoop.it
Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.
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