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Credit to: arminhamidian Bum marketing is a term that originated in the early days of internet marketing. It refers to a free approach to online marketing often utilized by individuals with limited resources or budgets. The term "bum" is used metaphorically here, suggesting a grassroots, scrappy approach rather than a sophisticated or well-funded one. In bum marketing,…

(iStock) When shopping for a sports bra, many athletes believe that the tighter and more snug, the better. But new research suggests a too-tight bra can affect your breathing and impede running performance. The study, which was funded by athletic apparel brand Lululemon and conducted by researchers at the University of British Columbia, tracked the breathing…