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Scoop.it!
Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story. The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow. Via The Digital Rocking Chair, malek, harish magan, Hans Heesterbeek, Elisa Hergueta 
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Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms." Via The Digital Rocking Chair, Elisa Hergueta
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Transmedia storytelling is trying to cover all content bases to enhance the consumer experience. It's a good example, but still early to judge the concept, need more examples.
It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.