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How does the third largest company in the world connect with customers? In a recent interview, GE's Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncove...
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From experimenting in various social media channels to storytelling in surprising ways, GE is showing the way to content marketing success. The Instagram example shows how good things happen when you take risks.
Great quote from GE's Linda Boff: "All of our content and social efforts are about finding the right audience, not the biggest audience."