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In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend appears urging longer posts for more engaged reader experience. But take heart, crafting a longer post can be expertly achieved without too much effort and will pay handsome dividends.
While the limited number of characters should be used for tweets and Google headlines, writing short posts is important for some social media, platforms such as Facebook are encouraging longer word counts. While the bottom line remains that word count is secondary in importance to valuable content, there are a few standard practices that will help your posts’ online performance. Let’s explore them, shall we?....
Want your brand to resonate with your audience on social media? Make your posts long enough to gather trust, short enough to keep your group's attention, and make them compatible on different devices (mobile vs browser). Post with a purpose. Don't simply promote your brand, use content to demonstrate knowledge about your industry as a whole and let yourself become a thought leader. Give your posts time to simmer, don't let them fade if you spent a lot of time on them!