Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Complete guide to social media automation — Creative Boom

The complete guide to social media automation - Creative Boom - Medium

So how can you keep making the most of social media without interrupting your workflow?


At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones.


I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...

Jeff Domansky's insight:

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

Jeff Domansky's curator insight, August 1, 2015 2:59 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

Sergio Prior's curator insight, August 1, 2015 3:04 AM

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Five Top Social Media Management Dashboards For 2014 Reviewed

Five Top Social Media Management Dashboards For 2014 Reviewed | Public Relations & Social Marketing Insight | Scoop.it

Whether you’re an Internet Marketer or the owner of a business with an online presence, you probably know how tedious and time-consuming it is to manage all of your social media accounts as well as networks.


That’s where social media management dashboards come in. With such a dashboard, one can manage all of their social media accounts simultaneously. Here are reviews of the five top social media management dashboards for 2014....

Jeff Domansky's insight:

5 great social media tools reviewed. Pick one to help you work more efficiently in 2014.

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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Public Relations & Social Marketing Insight | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
Jeff Domansky's insight:

This infographic is a useful exploration of content and timing for best results in your social media programs. Tthehanks to Lauren Moss for sharing.

Paul Reichman's curator insight, October 3, 2013 8:47 PM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 2:35 PM

add your insight...

 
Nick Peperell's curator insight, October 5, 2015 12:35 PM

Should we be publishing content when Europe and the US are both awake.? The science and common sense seems to think so.!

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Public Relations & Social Marketing Insight | Scoop.it

"Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”


This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.


Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google.


Nobody wants to be standing in the corner at a New Year’s Eve party without having someone to kiss at midnight. The same can be said for digital marketers. They crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.


If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition....

Jeff Domansky's insight:

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.

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The 80 Rules Of Social Media an infographic

The 80 Rules Of Social Media an infographic | Public Relations & Social Marketing Insight | Scoop.it

So you want to get good at social media?


You need to have a plan. A guidebook. A strategy.You need some rules.


And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.


And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...

Jeff Domansky's insight:

This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...

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Using Content To Breathe New Life Into All Your Marketing Channels - Business 2 Community

Using Content To Breathe New Life Into All Your Marketing Channels - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
As someone who spends most of his time talking to brands and agencies about content, I see far too many of them keeping content in a silo, rather than using it as part of a holistic marketing plan. Here are a few best practices for using content to supercharge your marketing spend....
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