 Your new post is loading...
Your new post is loading...
Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013. The threat’s been building for years. The agency’s been beating the drums for a while. Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc.....
This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer marketing focuses on cherry-picking few ones who have measurable influence over significant segments of potential customers.
Once influencers are identified and targeted, the business reaches out to them to build win-win relationships and co-create successful marketing campaigns. Simply put; influencer marketing is one of the most intelligent tactics that harnesses the power of word-of-mouth marketing....
Influencer outreach has taken on a whole new meaning in 2016, and it has become crucial for brands to develop relationships with influencers. Getting the most from your influencers requires more than a simple email or InMail. You need to adopt an extended research and outreach process, cultivate the relationship, and continue it well beyond any campaign-related focus.
Here are 4 questions that you must ask yourself to pinpoint why your influencer marketinginitiative may not be as successful as you had hoped....
Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently:That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote, but they’re getting busier as more companies try to work with them.
With more companies start sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently.
To demonstrate the entire process from start to finish, Paul May, co-founder of BuzzStream, joined us for a webinar last week walked us through the real, complete influencer strategy involved in the launch of a previous BuzzStream ebook....
The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.
When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. This can be done with visual contentmarketing that includes incentives, tools and technology that can multiply your brand awareness.
People like to buy from peopleIn the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. However, with the instant gratification demands of Gen Y and the “always on” expectations of Gen Z, there is so much more to successful brand marketing than a catchy jingle....
For the past year or so I have been reading some of the best articles that have been written on the subject of building genuine relationships with influential bloggers and I am sharing those with you today.
In this post, you will learn how to ; - Get influencers to notice you
- Get influencers to actually respond to your e-mail and social media messages instead of hitting the "DELETE" button
- Use that initial connection to build a genuine, mutually-beneficial relationship
- Grow your online presence because of that key relationship...
How do you find, build, foster, and manage influencer relationships? Three subject-matter experts – all influencers themselves – offer valuable how-to tips.
In a recent study, nearly 60% of marketers stated that they are planning to increase their influencer marketing budgets in 2015.
Variety magazine found that six out of ten teens are more likely to believe and buy from YouTube stars than movie stars.
And, earlier this year, a survey from digital agency Burst Media found that influencer campaigns are a good deal for brands, earning $6.85 in earned media value for every $1.00 of paid media.Influencer marketing is now a vital brand strategy for building credibility and boosting sales.
But what is an influencer, anyway?...
We’ve said it before: 90% of the world’s data has been generated in the past 2 years, and content marketing is approaching mass adoption. How can you break through the noise and get your message to the right people at the right time?
Many marketers are turning to influencers for content marketing amplification – in fact, a recent poll of 125 marketers shows 59% plan to increase their influencer marketing budget over the next 12 months. This means more marketing departments are devoting time and resources to creating authentic relationships with the people who matter most to their business – influencers who shape the industry as trusted resources....
|
Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing....
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and Eric Berkowitz (@tracx) SVP of Global Services at Tracx. This webinar was sponsored by Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
Here are three key takeaways from the webinar:
- Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates
- Bigger doesn’t mean better – A large following or readership does not inherently make a person influential
- The ROI of Influence – True influence drives action, not just awareness...
At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.
Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more.
However, it didn't happen overnight. In fact, it wasn't until I had my own active blog and community of people reaching out to ask for help that I realized how poorly some of my emails must have come across. After hundreds of emails and countless hours of real-world practice, here are my top ten tips for emailing -- and getting a reply from -- really busy people. ...
Getting backlinks from your readers doesn’t depend on how many of them you have—it depends on who they are.
The good news is that all influencers read a lot. You just need to get them to want to read your stuff.I link to the marketers and business owners that I follow and like on a regular basis. They essentially get automatic, high-quality links just by producing great content on a consistent basis.
Here’s the formula for getting great backlinks: Great content + Read by linkers = Great backlinks
It’s simple, but it works.In this post, I’m going to show you six main ways that can help you get your content in front of the people who matter....
There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that.
You’ve read our recent post on What is Influencer Marketing and saw the potential of doing an influencer campaign. And you have done your research on the dos and don’ts. You’ve even gone as far as to build a list of influencers that check off all the right boxes for your brand.
But now you’re stuck. You don’t know how to approach an influencer so they can’t help but say yes to partnering.You aren’t the only one that had an epiphany about influencer marketing, tons of other brands are jumping on this opportunity. And it is obvious why when 61% of US consumers have made a purchase based on a blog post.
So chances are, other brands may be reaching out to some of the same influencers as you. Or maybe they aren’t, but wouldn’t it be great to get to the cream of the crop of influencers before your competitors do? In either case, you don’t want your email (or whatever method of communication you choose) to get overlooked or deleted because it didn’t stand out.
So, now that you have found the ideal influencers, what do you do next?...
The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.
And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.
There’s also a gamification aspect to it, allowing trendsters and influensters a chance at receiving more new products....
Influencers have very quickly realized that popularity is considered extremely valuable to brands and PR agencies when they’re choosing who to work with. Due to this popularity-based system, some influencers have taken unethical measures to get their follower counts up.
The act of buying fake followers is making it even harder for brands and PRs to suss out real popularity. What’s more, if you’re simply using a popularity-based system to find the best bloggers for your campaigns, you’re missing a big piece of the puzzle.
Popularity does not necessarily equate to influence. It really just depends on the brand and the influencer at hand.
So, if straight up follower counts aren’t the most accurate judge of influence, what really is?Ahead I’m offering four tips to suss out the right influencers for any brand campaign....
Wondering how your business blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one?
Looking for a list of the top 100 U.K. business blogs that you can add to your reading list or pull inspiration from? If you're wondering about any of the questions above, then you’re going to love the update to our InboundRank tool, which is tailored specifically to U.K. marketers running business-related blogs. In addition to marketing, InboundRank is now open to the following categories: finance, software & tech, and general business....
Have you ever considered running a blogger outreach campaign? If not it might be time to consider adding this effective tactic into your marketing mix.
People choose the blogs they read based on the topics discussed and the tone of the content. Popular bloggers are doing a great job of sharing their personal experiences, creating enticing visuals and inspiring their readers’ purchases in the process. If a blog features a product or service, readers see it as valuable information.If blogger outreach sounds like something that would benefit your brand, your next question should be, “how the heck do I get started?”
We’ve simplified the blogger outreach process as much as possible for you in the eight steps below. Just remember that running a blogger outreach campaign is no simple task. Regardless, it can be a great way to organically earn credibility and attention for your product....
|
![Top 100 UK Business Blogs: How Does Yours Rank? [Free Tool] | HubSpot | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/rjV1wDvZ0dG8P-dAqu9Jizl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It will be interesting to see how this plays out in regards to direct selling. Will every DS-related tweet now have to have to use the #Ad hashtag? I understand the consumer protection angle, but that seems like overkill.