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Over the last 15 years, women-owned firms have grown by 1.5 times the rate of other small enterprises and female small business owners will create an estimated 5 to 5.5 million new jobs nationwide by 2018. Check out the infographic to learn more about the success of female entrepreneurship in the U.S., including some of the most prosperous female-founded companies.... 
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I’ve “sold” this marketing process to companies that hired me as a consultant. Now, I’m giving it away in this post. What you will read is applicable for solopreneurs as well as teams of 10+ marketers.
Jeff Domansky's insight:
Nemo Chu shares a valuable blueprint for success.
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So how do you pick tools? What’s your strategy for tool selection? Which function owns this decision/process? IT or Marketing? More than than considering tool options you should be asking questions:How should I approach tool selection?What kinds of tools do I need? - How do they interact and combine? - Am I paying for duplication of features? - Who does the vendor compete with? Are they viable? Am I picking best in class? - What am I missing from my current toolset? - Are we consistently using the same tools across the company? - Who are our experts in tool usage? Who should we listen to?...
Jeff Domansky's insight:
Great tips for building your social media toolkit and how to choose the best paid-for services.
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American Giant was drowning in a river of digital praise. Last December, Slate tech writer Farhad Manjoo published a story about the company’s signature product — a heavyweight hooded sweatshirt — calling it the “greatest hoodie ever made.” Orders flooded in — so many that American Giant couldn’t keep up with the demand. As Christmas came and went, the orders kept rolling in, and the struggle to fill them continued. Unlike the massive multinationals making billions from fast fashion in sweatshops in Bangladesh, American Giant is selling an American-made ideal as much as a sweatshirt. It is making clothes you don’t wear for a season and shove to the back of your closet. It’s making durable, well-designed, good-looking sweatshirts you can wear for a decade and then pass down to your kid, the way American clothes used to be made — and they don’t cost much more than the disposable crap we’ve accepted as the standard for affordable apparel....
Jeff Domansky's insight:
Good social business success story.
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These small businesses use ingenuity, creativity and no budget to get results. They don't have an "ad agency" or even an "ad budget" — but they do the best with what they got....
Jeff Domansky's insight:
You'll enjoy these visual examples of small business marketing and creativity.
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Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what makes a story great, “A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.” Storytelling has become a skill that business owners can no longer ignore because of its ability to transform how a brand is perceived by potential customers. A brand that is able to tell a great story is more trusted and favored than a brand that doesn’t. Today, brands can’t afford to be boring and overbearing with the promotion of their products. It turns a lot of consumers off; especially Millennials because they have gained the ability to filter out content that doesn’t benefit or entertain them. Businesses needed to learn how to integrate storytelling into their marketing and communication efforts to make their brands seem more appealing....
Jeff Domansky's insight:
Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.
rodrick rajive lal's curator insight,
December 8, 2015 2:06 AM
It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!
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If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail more direct, a Porsche dealership took one of their cars to a nearby neighborhood for a photo shoot. They took pictures of the car in front of people’s driveways and left postcards of each photo in their mailbox with the headline, “Your dream car is closer than you think.”...
Jeff Domansky's insight:
Brilliant small biz marketing.
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GENUINE HUMAN CONNECTION is a powerful, powerful, powerful way to build strong relationships and a strong business. Especially in a world right now that is truly in pain, struggling and in need of connection. Just look at Oprah’s empire or Dr. Oz’s empire. That is built on caring relationship and that creates a loyal following.So, what does genuine human connection look like and how do you build relationship on your social networks? Good question and here are a few tips to help you understand what you need to start doing in real time....
Jeff Domansky's insight:
Small business success story based on relationship building and social marketing...
IOANNIS APOSTOLOU's curator insight,
September 2, 2013 3:28 PM
Let's see if we can implement them efficiently!
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The 'love' button may be the most-clicked on ModCloth's platform. But with $100 M in 2012 revenue, 'checkout' is a close second.... “The ‘love’ button is the most used button on our site,” ModCloth CEO Eric Koger told me this June on a visit to the East Coast from the company’s San Francisco HQ. Tuesday’s announcement that the company he founded back in 2002 with wife Susan Gregg Korger has reached $100 million in 2012 revenue makes another thing clear: the check-out button is closing in on ‘Like’ for number one. ModCloth’s commitment to a mobile-first, unabashedly social strategy is credited with getting them to the $100 million mark according to today’s press release. According to the founders nearly a third of their traffic is same-day repeat traffic, meaning they’ve visited the site more than once a day as a result of a roll-out of a slew of social features over the past 12 months. Among them: a virtual buyer program that allows users to vote samples into production and a style gallery of user-submitted photos that’s turned the e-commerce platform into its own internal social network. Since its launch last year more than 6,000 outfit photos have been shared through the site....
Jeff Domansky's insight:
Here's a big social business success story with lots of valuable social marketing lessons.
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...education, like every other aspect of the entrepreneurship backend, needs to be effective in both time and cost. We asked members of the Young Entrepreneur Council (YEC), an invitation-only organization comprised of the country’s most promising young entrepreneurs, the following question to find out what’s on their virtual curriculum....
Jeff Domansky's insight:
With so many eLearning options available, here's a helpful, practical list of classes for new Internet entrepreneurs, small business owners and startups. All suggested by a group of smart young entrepreneurs.
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Interesting stats about female entrepreneurs.