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Video has proven itself for its ability to create a brand experience on YouTube, Facebook, and other social media platforms. But retailers of all sizes are catching on to the fact that video can be the next-best thing to visiting the store in terms of product education and conversion.
Consumers are increasingly adept at ignoring banner ads, and video is the format that grabs attention. Almost all (96%) shoppers find videos helpful when making purchase decisions online, according to a survey from Animoto, a video marketing consultancy, and 80% say that having a video to show how a product or service works is important.
“Video is the right communication tool to help replace actually being in the store,” Animoto CEO Brad Jefferson told Retail Dive. “Photos got us there for a long time, but now when you go to a website and there’s nothing moving, it starts to feel stale.”...
96% of shoppers find videos helpful when making purchase decisions online, and 80% say that having a video to show how a product or service works is important.