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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The most vacuous press release ever: Revolt PR - without bullshit

The most vacuous press release ever: Revolt PR - without bullshit | Public Relations & Social Marketing Insight | Scoop.it
From withoutbullshit.com - December 30, 2016 11:00 PM
Sometimes, when I boil down a piece of writing, I find nuggets of truth embedded within a matrix of jargon and bullshit. But sometimes, I just find nothing but platitudes, emptiness, and evidence of incompetence. That’s the apparent communications strategy of Revolt PR.

Here’s what the press release says: Revolt PR believes it can help you reach millennials, and it has a new web site. It takes 270 words to say so. And it’s a revealing exercise in why, if you have nothing to say, you should say nothing.
Jeff Domansky's insight:

Josh Bernoff dissects a PR news release failure along with  a few plagiarism, spelling and fact checking issues from this LA PR agency. Ouch!

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Bad Dogs: 18 Brand New, Worst Press Releases

Bad Dogs: 18 Brand New, Worst Press Releases | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - September 12, 2011 1:34 PM
The quest for more effective news releases continues. You wouldn’t know it by looking at this collection of 18 of the worst press release dogs.

 

The headlines alone will make you shudder. As you’ll see, the only plausible excuse for these news release fails is “the dog ate my real press release.”

 

But first, let’s look at some interesting press release trends....

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SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett

SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett | Public Relations & Social Marketing Insight | Scoop.it
From www.clairejarrett.com - October 31, 2013 1:50 AM

SEO Update: Google Says Press Releases Should Be No Follow - what is behind their decision?... There has always been some scepticism around the benefits of using press releases for SEO but those who have used them in the past could now be facing problems. Google have decided to go ahead and punish any sites using follow links in press releases, and the reason behind this- Google say that a press release is similar to an advertisement for your company and therefore should not be used for linking....

Jeff Domansky's insight:

Are news releases is still a viable PR tool? Without careful treatment, and the addition of no-follow links, Google may punish you for perceived black hat SEO tactics. This debate is not over yet.

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