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We need answers, not data.In today’s socially-fueled communications ecosystem, our core challenge as marketers stems from the same place that opportunity does: Big Data. We are at the center of a chaotic, endless ecosystem of conversation. Finding our bearings requires both a high-level view of the overall messaging horizon, and the ability to zero in on the people and places that matter. By understanding where we’re going, why, and who’s going to be there, we stand a far better chance of engaging the right people in a quality conversation that amplifies our message.
With that in mind, the most critical tool in our PR and marketing arsenal is a sophisticated communications search engine....
Navigating a vast sea of conversation requires big data marketing solutions that provide actionable insights to do our jobs better. Find out how.