Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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A Comprehensive Guide to Content Curation

A Comprehensive Guide to Content Curation | Public Relations & Social Marketing Insight | Scoop.it

...If you haven’t used content curation as part of your content marketing strategy, you could be missing out.  Content curation sites and pages frequently attract audiences because they fulfill a very real need to skip through the clutter and find valuable content.  People simply don’t have the time nor the patience to pore through pages of Google results, Twitter feeds, and Facebook messages in order to find the items that want.  Content curation offers up a considerably faster and potentially useful avenue for discovery.


When you curate content well, you can build up an audience of people who depend on your ability to point them towards the resources they need.  You become an authority figure, a trusted source.  And in the internet, that trust is invaluable....

Jeff Domansky's insight:

Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context. Social Barrel shares curation tips and tools in an excellent overview

Olivier Milo's curator insight, September 8, 2014 3:21 AM

If you still wonder what content curation is, here's a short guide for you !

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Content Curation Tools: 21 Criteria To Select And Evaluate Your Ideal One

Content Curation Tools: 21 Criteria To Select And Evaluate Your Ideal One | Public Relations & Social Marketing Insight | Scoop.it

Excerpt from article written and curated by Master Curator Robin Good and published on MasterNewMedia:
"Many such curation tools also appear to be very similar to one another, especially if evaluated exclusively from the type of news streams or visual collections that can be produced with them.

The most limiting factor of all, in making an effective selection when it comes to content curation tools is the lack of a proper evaluation framework, identifying the specific requirements and needs that need to be met by the content curation tool to be selected....


(Hat Tip to Robin Good: @Robin Good )


Via Giuseppe Mauriello
Jeff Domansky's insight:

Great tips to help you pick the best curation tool.

Nancy White's curator insight, February 3, 2014 10:09 PM

This is a very useful article to help determine the curation tool that is right for you or your students. As the number of curation to grow, deciding on the tool that is right for your curation project (or your students) can be a complex tast. Using the criteria identified here will simplify this task.

María Dolores Díaz Noguera's curator insight, February 6, 2014 3:37 PM

Great one.

Helena Andrade Mendonça's curator insight, March 24, 2014 1:15 PM

mega post do Robin Good!

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25 Content Marketing Tools for Curation, Creation, Promotion & Distribution | SocialTimes

25 Content Marketing Tools for Curation, Creation, Promotion & Distribution | SocialTimes | Public Relations & Social Marketing Insight | Scoop.it

Content marketing is going to be bigger than ever this year. Ninety-two percent of marketers are already using content marketing. More than half of B2B and B2C marketers are increasing their content budgets in 2014. While the fundamentals of good content will never change, the tools and tactics — even the way people consume content — continue to evolve, and documenting your content strategy impacts your overall success. Check out this comprehensive guide to tools for creating and curating, promoting and distributing content — customer information included.A growing number of companies recognize the importance of original content for their marketing.

Jeff Domansky's insight:

Great list of resources with the obvious addition of Scoop.it as an essential curation and publishing tool.

Jeff Domansky's curator insight, February 24, 2014 4:22 PM

Essential curation and creation tools with the addition of Scoop.it.