Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Is Social Media The New Tobacco? – NewCo Shift

Is Social Media The New Tobacco? – NewCo Shift | Public Relations & Social Marketing Insight | Scoop.it

I’ll admit I was a slow-follower when the iPhone launched ten years ago. I was suspicious of Apple’s intent — I was not fan of its closed, vertically integrated model — and the market’s infatuation with apps felt like a fad that would ultimately fade. When I finally did get an iPhone, I felt complicit in the what amounted to internet climate change: slowly but surely, our new addictions were bound to swamp all that we had worked so hard to build on the open web.

 

As Tristan Harris and many others have pointed out, the economic incentives driving our mobile landscape (in short: advertising) are based fundamentally on the science of addiction, and addicted we certainly are.

 

And as we’ve learned from tobacco and processed foods, an industry based on addiction preys on the young.

 

In what I hope will be a landmark piece in the Atlantic, social scientist Jean M. Twenge, who has studied generational differences for decades, concludes that the first generation of teenagers to grow up with a smartphone in their hands is demonstrating wildly different patterns from any group she’s previously researched. And those patterns are not good....

Jeff Domansky's insight:

A serious and thoughtful look at social addiction. 

GwynethJones's curator insight, August 6, 2017 4:25 PM

Still makes you look cool. I Gotta READ This!

I'm worried about this research with the recently revealed teen suicide rates. Ack!

Addy Park's curator insight, August 6, 2017 9:09 PM
Riveting.
Scooped by Jeff Domansky
Scoop.it!

Xerox survey finds consumers expect free media by 2025 | Xerox Newsroom

Xerox survey finds consumers expect free media by 2025 | Xerox Newsroom | Public Relations & Social Marketing Insight | Scoop.it

A new Xerox ‘State of Customer Service in 2015’ survey reveals that almost half (49%) of consumers believe that they will not have to pay for their media services by 2025 – regardless if they prefer traditional media (48%) such as film, TV, music, radio, news and sports outlets established in the pre-Internet age or new digital media (47%), such as social media, which exists exclusively online.


Today, 43% of consumers pay to access their favorite media outlets. Two thirds (66%) of these high-value, paid subscription media consumers disagree that the quality media they have become accustomed to will be available for free in the coming 10 years.


The report asked 6,000 media consumers in France, Germany, the Netherlands, the United Kingdom and the United States to reveal the status of media in their lives, finding that dependency on the channel through which most of today’s media is consumed, the Internet, is not set to waver in the next decade. In fact, over two thirds (69%) of consumers predict that access to the Internet will become a basic human right in a decade’s time....

Jeff Domansky's insight:

Fascinating study and insights.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Six-year-olds are more digitally savvy than adults, study finds | Salon

Six-year-olds are more digitally savvy than adults, study finds | Salon | Public Relations & Social Marketing Insight | Scoop.it

The average six-year-old is more technologically literate than the average 45-year-old, reports a new study from communication watchdog Ofcom.


The annual report, which examines British consumers, was published on Thursday.The arrival of broadband Internet access in 2000 created an entire generation of kids whose communication is “fundamentally different,” from other older generations, Jane Rumble, Ofcom’s media research head told the Guardian. These kids — ignorant of the days of dial-up — have been able to readily connect to the Web since their inception.


Tech savvy was measured with Ofcom’s “digital quotient” test (DQ test), which does not test basic intelligence but rather awareness and confidence with technology — from gadgets, to the Internet, to smartphone apps. Ofcom tested 2000 adults and 800 children. The Guardian explains the results....

Jeff Domansky's insight:

Gulp! Communication watchdog Ofcom's study of British consumers found some fascinating trends in communication and tech.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Marketing Insight | Scoop.it

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Big Trends That Are Shaping the Future of Digital Advertising

7 Big Trends That Are Shaping the Future of Digital Advertising | Public Relations & Social Marketing Insight | Scoop.it

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.

Here's a look at seven of the most interesting stats in Meeker's more than 200-slide deck presented at Re/code's Code Conference today.

Jeff Domansky's insight:

What's ahead for social media? Mary Meeker has the trends covered.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Social Media Predictions for 2015 from 10 Social Media CEOs

10 Social Media Predictions for 2015 from 10 Social Media CEOs | Public Relations & Social Marketing Insight | Scoop.it

I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal.


With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how we can spend the rest of the year better preparing for it.


Rather than just include my own predictions, as Community Manager for the CEO Registry’s SocialMedia.CEO community of social business leaders, I decided to reach out to the social media CEOs and see what their vision holds for all of us. Without further adieu, here are 10 social media predictions for 2015 from 10 social media CEOs....

Jeff Domansky's insight:

Neil Schaeffer shares the social media predictions for 2015 from 10 social media CEOs.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

KPCB Internet trends 2014

The latest edition of the annual Internet Trends report includes key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile results. The Kleiner Perkins Caufield Byer report highlights areas of revenue growth, potential future opportunities and where mature markets are impacting growth....

Jeff Domansky's insight:

This report is fascinating reading if you're a social marketer.

No comment yet.