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Speaking to Facebook’s prominent place at the center of news, information, and communication, CEO Mark Zuckerberg laid out his vision for the future of the company on Thursday. In a nearly 6,000-word declaration, Zuckerberg suggested that Facebook was finally realizing its grand mission to “connect the world.” “For the past decade, Facebook has focused on connecting friends and families,” the young mogul explained. “With that foundation, our next focus will be developing the social infrastructure for community -- for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.”...
Over 1.7 billion people now use Facebook. Let that sink in.
That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete.
Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible.
In this article you'll learn the 45 best Facebook marketing tips for businesses....
Your aimless channel surfing could lead you right to Facebook video.
Facebook is working on an app for television set-top boxes like Apple TV, The Wall Street Journal reported Tuesday.
Facebook, which has 1.79 billion monthly active users, declined to comment on the timing of the app or where else it might be available.
The app could bring Facebook video right into living rooms. It's another way the social network is pushing video these days. Since the company introduced live video streaming in April 2016, it's been testing the placement of ads in videos. It's even been testing a feature similar to Snapchat Stories where users can share videos and photos for 24 hours before those items disappear....
Facebook's constantly evolving - here are six new features you should be aware of.
Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page. Today it takes far more than that. To capture fan attention, you have to get creative. The good news? It’s not that hard!! You can beat Facebook’s algorithm changes and position your page for optimum exposure. Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more!...
Facebook has slowly been adding options to the mix the past few years. You still can’t create a true rotating-skull-gif masterpiece like you could on MySpace, but you can make your page more useful to your audience. This week, Facebook began rolling out a new batch of settings for pages. These new options are aimed squarely at marketers; they’re all about converting traffic into action (and paying Facebook for more action whenever possible). Here’s how to optimize your shiny new Facebook Page....
So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type ......
"Native" advertising is expected to drive 74% of all US display ad revenue by 2021, up from a 56% share in 2016, but Reddit cofounder Alexis Ohanian isn't a fan. Native advertising is paid content that fits a specific publication's style and editorial guidelines. The idea is that unlike standard banner ads — which users can become blind to and easily overlook — people are more likely to engage with content that looks like the rest of the content on a site. Speaking at a small press conference at Web Summit in Lisbon, Portugal last week, Ohanian described native advertising as something "nobody actually reads but everyone has just bought into." Marketers have been fooled into thinking people are reading their native ads, when instead, Ohanian believes they've simply been tricked by "Facebook arbitrage."...
Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche. This will encompass a very large proportion of digital marketers and make this a platform that a lot of people start making use of. What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So if you’re not an experienced YouTuber, read on to learn some of the tips of the trade that will help you to create more engaging and professional videos….
In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a Page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.
In the coming weeks, we will also commence a series of webinars on the site which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist, and their role (newsgatherer, content creator, or audience engagement specialist)....
Facebook's Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining images, video and carousel to create a memorable and stunning visual experience on mobile.
And although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways to use them for various direct response objectives. We’ve rounded up three examples from brands who are dazzling viewers and driving clicks with Canvas ads....
Looking for some Facebook tips and tutorials for your WordPress site? With more than a billion active users, Facebook is the largest social media website in the world. No website owner can afford to ignore the potential of Facebook for the success of their business. In this article, we will show you some of the best Facebook tips and tutorials for WordPress users to help you maximize your reach.
How to declutter your News Feed
What you see on your Facebook news feed, then, is the result of years of data-based tweaking designed to create a fine-tuned profile of who you are based on what you've liked and posted on Facebook.
Here's how you can take control of your feed to make it show the things you care about seeing....
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A drop in engagement, emphasis on advertising, a decrease in traffic to your site. You're not alone. A lot of marketers are seeing these changes. But, frustratingly, many of the "Facebook Marketing" guides out there are from 2013 or 2014. Back when Facebook had barely a billion users and asking people to Like your page was still legal. This resource, however, is as up-to-date as it can be. I'll give you 52 Facebook Marketing Ideas
In most cases, your page will be how someone comes across your company on Facebook. Consider your page to be a brand representative. That’s why it’s so crucial that you optimize your page for maximum engagement. You want users to be hooked from start to finish. Your brand isn’t boring, and your Facebook page shouldn’t be either. I’m going to take you step by step through the process of improving your Facebook page. I’ll go through each section or your page and tell you exactly how to make it better....
Short vs. long - which perform best? But with this new focus on completion rates, you won't have to guess. Consider this research from Nielsen on the importance placed on video completion rates:"Watching just three seconds of a video, how Facebook defines a video view, lifts recall by 47% and brand awareness by 32%. After viewing 10 second of a video, lift for those brand metrics rise to 74% and 65%, respectively." Digging into your percentage totals will help you create better content that retains viewers from beginning to end.That could be your key differentiator....
Using NewsWhip Analytics, we can rank the performance of all sites, based on how many Facebook engagements they achieved with links to their website, published in Dec 2016 only.
It’s important to remember what we’re measuring here in this analysis. We aren’t looking at the impact of native videos or images on Facebook, but rather how links to owned websites, as well as Instant Articles, performed in terms of social engagement on the platform.
Here are some of the key points this time round:
– IndiaTimes.com comes out as the most engaged English language sites on Facebook in December 2016, with over 25 million engagements on content published that month.
– NBC, Fox and CNN make significant gains to finish in the top five sites on the platform.
– There has been a general narrowing of the field for top publishers, with a difference of just seven million engagements between the first and tenth sites....
One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017. Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017...
Facebook is stepping up its efforts to woo publishers with a new feature allowing users to browse curated selections of content from news publishers drawn from their individual news feeds, according to Business Insider, which first reported the news.
The move comes not long after rival Snapchat began tweaking a similar feature on its own platform.
Facebook is testing a new feature displaying curated content from publishers called Collections, which would enable publishers to highlight content in users’ news feeds regardless of how many likes and shares the content had received, BI reports, citing sources familiar with the tests.
Posts from Collections would appear based on the source and the users’ own content preferences, although it’s unclear how much real estate content Collections would receive compared to other news feed content....
2017 is going to be the year of Facebook Marketing and Advertising. When brands think about Social Media trends the first thing that crosses their minds is Facebook, and in this article I cover things that every marketer should think about while investing in Facebook Marketing for the year 2017. Here are some stats to believe in the growth of Facebook as an Advertising platform. Sheryl Sandberg, COO of Facebook, released these stats (Featured on Forbes): - Facebook crossed a 4-million advertiser mark in September 2016. - The company’s global ad revenue is expected to cross $23.21 billion in the year 2016, making Facebook the largest ad publisher after Google....
Since Tuesday’s election, there’s been a lot of finger pointing, and many of those fingers are pointing at Facebook, arguing that their newsfeed algorithms played a major role in spreading misinformation and magnifying polarization. Some of the articles are thoughtful in their criticism, others thoughtful in their defense of Facebook, while others are full of the very misinformation and polarization that they hope will get them to the top of everyone’s newsfeed. But all of them seem to me to make a fundamental error in how they are thinking about media in the age of algorithms. Consider Jessica Lessin’s argument in The Information: "I am deeply, deeply worried about the calls I am hearing, from journalists and friends, for Facebook to intervene and accept responsibility for ensuring citizens are well-informed and getting a balanced perspective…. Facebook promoting trustworthiness sounds great. Who isn’t in favor of accepting responsibility and ferreting out misinformation? But major moves on Facebook’s part to mediate good information from bad information would put the company in the impossible position of having to determine “truth,” which seems far more objective than it really is. Moreover, it would be bad for society.” My response: Facebook crossed this river long ago. Once they got into the business of curating the newsfeed rather than simply treating it as a timeline, they put themselves in the position of mediating what people are going to see. They became a gatekeeper and a guide. This is not an impossible position. It’s their job. So they’d better make a priority of being good at it....
Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website. So we combed through the web to find 16 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome....
Facebook is training journalists through online courses. What does this mean for publishers and content creators?
Facebook is joining the likes of Khan Academy and Coursera with “e-learning courses for journalists”. Four courses are offered so that reporters can learn how to use Facebook’s products and services to enhance their content.
We decided to try out them out. Beyond the material itself, the lessons reveal insights about how Facebook sees the future of publishing and content. The current selection of courses goes over how journalists can:
- best utilize Facebook and Instagram,
- engage their audience with Facebook Live,
- create immersive storytelling through virtual reality (360) content,
- and produce Instant Articles...
For many business sites looking to appeal to social media readers, strict business news isn’t all they offer. Increasingly, tech coverage is being folded into business sections, and political news is never too far away from the interests of their target audience. For these reasons, business publishers command a high value audience and standard of content in the digital and social space.
We took a look at the business-oriented sites with the most engagements (likes, shares, comments and reactions) on the content they published in September 2016.
First, here were the top ten, based on total engagements for September...
Facebook has become “public enemy number one” for journalists, not to mention a “giant that may eat us.” And that’s just the Facebook business model of accumulating a massive global audience and then serving targeted ads to them in the news feed and videos—while controlling who sees what and deciding which content should be censored. "It makes absolutely no sense to call out the platform for its errors without also trying to help make it better." There’s also Facebook’s well-documented missteps with Trending Topics, hiring low-level editors in poor working conditions and then letting them go when the algorithm was “trained” to pick top stories. Then there’s its many run-ins over data collection. And the most recent black eye for Facebook came when it admitted flubbing video metrics on its platform. Facebook acknowledged in its advertiser support page last month that when it came to the “average duration of video viewed,” it had only been counting views that lasted three seconds or longer. This discrepancy between its stated definition of the average duration of the video viewed with its calculation in practice means that Facebook exaggerated its video views for close to two years. Oops. And yet, I remain optimistic that Facebook is far from public enemy number one for publishers, journalism or democracy. And it makes absolutely no sense to call out the platform for its errors without also trying to help make it better....
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A lot of people are sniffing at Zuck for his inflated goals, but that's what a mission statement is. I like the hopeful vision! He's not trying to build a wall or harm helpless immigrants.