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These days, companies realize the importance of getting their message out on social media to consumers. With so many social networks to use, how do you know ones will be best for your brand? SimilarWeb looked at U.S. social metrics of different e-commerce companies over the last 6 months (February – July, 2015). Here’s a look at seven ecommerce websites that are killing it on social....
Jeff Domansky's insight:
From Etsy to Nike, check out the sites that are really killing it on social media, with loads of traffic coming from social media referrals. 
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SUMMARY: There is a growing consensus among marketers that "last-click" attribution is suboptimal. However, multi-touch attribution, or the modeling of all marketing channels' contributions to customer conversions, can be a daunting task.
Jeff Domansky's insight:
Fascinating marketing research.
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If you haven’t heard of Shop Jeen, that’s because you’re not a 19-year-old with pastel-pink hair and an iPhone plastered in emoji stickers. Crop tops are probably not your favorite separate, and four-inch platform sneakers are not your go-to footwear. The Generation Z–whispering web shop, founded three years ago by a New Yorker named Erin Yogasundram, now 23, from her George Washington University dorm room, should come with a seizure warning — and maybe even a trigger warning. Type in shopjeen.com, and a Japanese music video for a band called Ladybaby might automatically start blasting, while the home page quivers with GIFs of LED-lit high-tops and tank tops that say ASK YOUR BOYFRIEND HOW MY ASS TASTE. This is what cool looks like right now for a particular subset of 14-to-22-year-olds. It’s a visual language that’s basically early-internet clip art on crack — like the work of artists Cory Arcangel and Ryan Trecartin brought to the masses via Tumblr, co-opted by the storeVFiles, and now sold to young people in the form of $32 hats that say YES, DADDY?...
Jeff Domansky's insight:
Happening. Erin Yogasundram’s teenage buyers think she’s totally bae AF.
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Ahead of this year’s holiday season, mobile commerce appears to have reached critical mass, new research suggests.
Jeff Domansky's insight:
Mobile continues to motivate purchases among consumers.
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E-commerce startups saw multi-year highs in funding and exits in recent quarters. We put together a periodic table of e-commerce to spotlight the top e-commerce startups, industry categories, exits, and investors .The table is meant to serve as a guide to navigate the key players in the space. The 131 companies and investors in the table were chosen using CB Insights data and analytics around momentum, financial health, and investor quality....
Jeff Domansky's insight:
These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10
Jean-Pierre Blanger's curator insight,
August 1, 2015 10:27 AM
These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10 
Zara Play's curator insight,
August 1, 2015 12:14 PM
These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10
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Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button. Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address. But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....
Jeff Domansky's insight:
Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.
Be-Bound®'s curator insight,
July 8, 2015 3:16 AM
The way we use the internet has changed. We are now mobile internet users and everything is done for us to be able to act the way we were acting before on a PC on our smartphones.
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In previous research, men have also been found to shop online more often than women, so the results here shouldn't be too surprising. But as before, it’s not clear what that exactly means. In an era when the lines between shopping online and in store are ever more blurred, it may behoove researchers to tease out exactly what "shopping" entails. Do men research products online without buying? Are they really buying more online than women? In the omnichannel/no-channel era, this would be useful to know. This report does show how profoundly mobile has driven online shopping, and gives some clues about how to fashion mobile browsers vs apps....
Jeff Domansky's insight:
A finding that men shop online more than women reflects previous research, but it’s unclear what it really means.
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Ecommerce in The Netherlands is still growing. Last year, the online retail industry increased by 8.4% to reach 13.96 billion euros. During the last six months of 2014, the ecommerce industry even grew harder than it ever did for the last five years. When we mix these percentages together, it shows that 17.6% of all purchases (products as well as services) in The Netherlands happens online. With regards to the consumer retail industry it seems that the share of products being sold online is about 7.6% (2013: 6.6%). The growth of consumer spending is mainly due to the growth of online spending, says Wijnand Jongen, director of branche association Thuiswinkel.org....
Jeff Domansky's insight:
Several Dutch e-commerce trends worth noting: cross-border shopping; global nature of e-commerce; and 17.5% of shopping is online.
Eugene Louicius M.'s curator insight,
March 16, 2015 10:01 AM
Le commerce electronique rapporte bien, n'est-ce pas?
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We’ve watched the retail landscape change in recent years as eCommerce growth has outpaced that of the traditional brick and mortar stores. And 2014 proved to be another successful leap forward for eCommerce companies. To get a better idea of what is driving change, RJMetrics took a closer look at the numbers in its “2015 Benchmark Report Series: eCommerce Growth.” The growth pattern has been nothing short of a windfall for some companies, like Alex and Ani, a jewelry company that grew by 250 percent in 2013. Or, take the success story of the luxury clothing/art/jewelry site The RealReal, which jumped by 295 percent. To understand how these companies are outperforming their peers, RJMetrics report can be incredibly eye opening....
Jeff Domansky's insight:
More ecommerce research and insight wortĥ noting..
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Lately, with the onslaught of ecommerce boom in this country, for SMBs and present online retailers, the concern has shifted from “how to launch an online store” to “how to launch an efficient online store. Ecommerce solution providers, like us- Zepo, are always digging for innovative approaches with which online selling could be made easy. So, we recently compiled the list of elements which although being crucial to an online store are often neglected. Please find them below but let explicitly clear that they are in no particular order....
Jeff Domansky's insight:
Lately, with the onslaught of ecommerce boom in this country, for SMBs and present online retailers, the concern has shifted from “how to launch an online store” to “how to launch an efficient online store”.
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Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo. The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions. And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....
Jeff Domansky's insight:
Consumers have moved past mobile research to mobile purchase and the trend is accelerating.
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A new study of top e-commerce websites found these practices—called discriminatory pricing or price steering—are much more widespread than was previously understood. The study, by a team of computer scientists at Northeastern University, tracked searches on 16 popular e-commerce sites. Six of those sites used the pricing techniques; none of the sites alerted consumers to that fact. Among the study’s findings: Travel-booking sites Cheaptickets and Orbitz charged some users searching hotel rates an average $12 more per night if they weren’t logged into the sites, and Travelocity charged users of Apple Inc.’s iOS mobile operating system $15 less for hotels than other users....
Jeff Domansky's insight:
Are you getting the best price? Research study says maybe not
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If there is one thing that is true when it comes to finding cool products for men, it's that unless you are an extremely decisive person, sometimes these unique style and tech products are hard to find. With this in mind, we decided to highlight the most essential websites to follow for insights on cool products and gear. These are websites that we check almost everyday and we wanted to share them with you as well. We didn't rank them in any order. We recommend bookmarking all of them and make sure to follow them on social media....
Jeff Domansky's insight:
Ecommerce innovators. Sorry gals.
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Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte. Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.
Jeff Domansky's insight:
Doubt the value and impact on sales for social media? No more, according to this global ecommerce report. Recommended reading. 9/10
Donovan Fowke's curator insight,
August 25, 2015 2:55 PM
According to this new report, customer-oriented actions drive the expected results for companies that understand what their customers need. This is what marketing is all about: building relationships with your customers to drive satisfaction and, consequently, increase sales. Social Media can maximize results for your customer service efforts. "In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last" - John Romero
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Data released by the Commerce Department shows that American consumers are putting what little extra money they do have to spend each month into eating out, upgrading their cars or fixing up their homes, as well as spending on sports gear, health and beauty. Spending at restaurants and bars has jumped more than 9 percent this year through July compared with the same period last year, and on autos by more than 7 percent, according to the agency.
Jeff Domansky's insight:
Valuable retail marketing insight.
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It is true? Myth or reality? Well extensive research and customer surveys have produced mind boggling evidence that online stores actually work as an essential counterpart for boosting in-store sales of many businesses which have online representation. Consumers interested in purchasing products often get sidelined with alternatives and comparable products online with good product presentation and conclusively, refuse to buy the product. However, the same customer is rejuvenated after seeing the product in reality while walking in a local store. The result is offline purchase!...
Jeff Domansky's insight:
Online presence and advertising results in offline sales. There are 5 different types of proofs that has been used to come to the this conclusion that it is a reality that online stores send customers offline.
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Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Via Douglas G Hall
Jeff Domansky's insight:
Like any customer outreach, beacons require a well-crafted strategy and flawless execution.
Doug Hall's curator insight,
August 10, 2015 2:02 PM
Like any customer outreach, beacons require a well-crafted strategy and flawless execution.
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Flash sales and private sales hit the ecommerce market with a fury back in 2009 and 2010. Some would even argue that flash sales are still the most scalable ecommerce business model. However, just like all new innovations, they hit a bubble, or trickle in their effectiveness, bringing up new and exciting innovations, particularly in the ecommerce world. So, what is the next new and upcoming wave of innovation in the ecommerce space? Could your online business see something so revolutionary that could allow you to engage your customers through an unheard of medium? Is there a sales strategy that has gone untapped?That’s what we’re here to find out, so keep reading to learn more about five new and upcoming waves of innovation in ecommerce....
Jeff Domansky's insight:
What's ahead in ecommerce? Five trends to help you be ready for the new marketplace
Mark Wilhelms's curator insight,
July 14, 2015 9:52 AM
Cost of staying ahead in eCommerce becomes more complex. As always, Creative/Content/Context/Convenience reign supreme but new tech ups the anti. Summary below. Most of us already get #1 and #3. Love #2,#4 and #5. Compelling ideas but will be a real challenge to implement effectively. Bring it 2016. 1) Selling Based on Mobile Location
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Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted. With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices. Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally. Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....
Jeff Domansky's insight:
Here's why mobile matters now and in the future - 40% of transactions globally on mobile by end of 2015.
Sebastian-Herrera's curator insight,
July 6, 2015 5:35 AM
una lectura de la tecnologia que todos tenemos en el bolsillo
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Launching an ecommerce site is easy than to make it work for your business. You have to lure customers repeatedly. In fact, success of the store depends largely on how many customers come back for purchasing and how many new consumers find your site useful. You can explore some new ideas to attract customers to your ecommerce store. Here’s a little list of some such ideas....
Jeff Domansky's insight:
To compel customers to buy from your ecommerce store, you must reward them, give social proof of quality, and focus on customer service and likeability.
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In India, e-commerce has seen tremendous growth in recent years. Here are eight major things we learnt about online selling in 2014.…
Jeff Domansky's insight:
Flipkart shares its insight into e-commerce and the lessons are useful for retailers and online marketers everywhere. Good summary.
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According to research based on an analysis of more than 100,000 e-commerce stores, 50.3% of the traffic in virtual shops are from mobile devices (being 40.3% from mobile phones and 10% from tablets) and only 49.7% from computers. It may sound crazy, but the fact is that mobile commerce is already a reality. Also according to research, the Google search traffic comprised 18% of traffic from computers and only 12% for mobile phones. These data seem to show that computers are being used for research products, while mobile devices for spontaneous purchases, which are instigated from Social Media, Email Marketing and SMS Marketing. The increase in purchases on mobile devices also brings another exciting trend, which we are calling “always buying”....
Jeff Domansky's insight:
The majority of online shopping is now coming from mobile. It's a powerful new force for retailers some càll "always buying."
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The holiday season, successful for many online retailers, is now in the rear-view mirror. With 2015 officially under way, what should online retailers be on the lookout for this year? Here are 10 specific 2015 eCommerce trends to be looking for…
Jeff Domansky's insight:
Retailers should keep an eye on these ecommerce trends for 2015.
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Wal-Mart Stores said Tuesday that online sales broke company records, with more than 1.5 billion pages viewed on Walmart.com between Thanksgiving Day and Cyber Monday. The retailer said mobile sales accounted for about 70 percent of traffic to Walmart.com during the period. Wal-Mart also said same-day pickups set records too, with orders up 70 percent from the same period last year. But online sales across the board for retailers grew a smaller-than-expected 8 percent on Cyber Monday after web promotions before and during the Thanksgiving weekend robbed business from what has traditionally been the busiest day of the year for Internet shopping. As of 6 p.m. EST Monday, data from IBM Digital Analytics Benchmark showed Cyber Monday sales grew sharply slower than comScore data over the weekend which showed a 32 percent rise in online orders on Thanksgiving and 26 percent on Black Friday. Cyber Monday sales were projected to rise between 13-15 percent. The results highlight the waning importance of traditional shopping days like Cyber Monday and Black Friday, which until a few years ago kicked off the holiday shopping season....
Jeff Domansky's insight:
More than 1.5 billion pages viewed on Walmart.com between Thanksgiving Day and Cyber Monday. The huge power of online shopping demonstrated.
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The company is testing a dormant menu option that appears to hint that commerce services will be coming soon. ... This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June,Re/Code spotted a “buy now” button that began appearing in tweets with links to retail siteFancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time. At this point it isn’t entirely clear what Twitter has planned, but the “payment and shipping” option – which appears to be where users would manage their payment methods and enter their delivery address – clearly ties in with other clues....
Jeff Domansky's insight:
Stay tuned for e-commerce on Twitter. Like it or not.
Mark Gittos's curator insight,
August 7, 2014 7:20 AM
With the recent updates it feels like something is on the horizon |
7 E-Commerce Sites Winning on Social Media