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Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
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Scooped by Bill Gassett |
Scoop.it!
Bill Gassett's insight:
Linkedin is a little bit different than most of the other social media platforms out there. While most of the other social sites business and pleasure are mixed, this is NOT what you want to do at Linkedin.
Linkedin has an audience of business professionals. This is not a place to share a funny picture of your dog rover or gossip about the latest news in town. When you come to Linkedin you should be prepared to be all business.
There are a number of ways a real estate agent can master Linkedin. In the article you will see ten tips that should help improve your time spent on Linkedin.
One of the biggest blunders that real estate agents make in numerous social channels is not engaging with other members. Their whole stick is to "link dump" and then move on to the next social media site.
Folks this gets you nowhere fast! If you are a real estate agent that constantly thinks about pasting your listings into social media sites then you are going about it all wrong.
People do not go to Linkedin to buy a home. Please think about what I just said. So many Realtors are dumping their listings into professional Linkedin groups and they look like absolute fools.
It is annoying and unprofessional. Frankly it makes you look like a fool in front of your peers, especially when the rules clearly state not to do it.
Being a moderator for one of the largest Linkedin real estate groups I see this all the time. It happens everywhere not just in Linkedin. Real Estate agents are one of the worst groups who have gotten the reputation of being spammers.
In the article you will find tips on what you should be doing at Linkedin and as I just mentioned what you shouldn't be.
If you are a real estate agent take the time to read this post. If you want to increase the traffic to your blog from Linkedin some of the guidance here is going to help you.
Feel free to reach out if you need help on using Linkedin for real estate!
For me, one of the main benefits of LinkedIn is the fact that it is a professional network. So unlike Twitter and Facebook, you don't have to worry about invading private lives with your content marketing messages. This stigma is gone. But, with that being said, you still need to approach it in a genuine, personable (non-spammy) way. And as always, listen to Bill.