Do you know the pros and cons of coming soon real estate marketing? It's possible your real estate agent may convince you that marketing as a coming soon listing is a good thing. Be sure to understand it may not be. Zillow also has a coming soon listing feature that is explained in detail.
Scooped by Bill Gassett |
Most people who are going to be selling their home want to net the most money they can from the sale. It is very rare to find a seller who doesn't want to maximize their profit.
In real estate there are a lot of real estate gimmicks that prey on naive home sellers. Fast talking real estate agents are quite often able to talk people into anything if they don't give it serious thought.
One such marketing tactic is none as coming soon real estate marketing or pocket real estate listings. Most of the time the only winner in this type of marketing is the real estate agent, who stands a significant chance of selling the property themselves.
How does this benefit the seller? Frankly, it doesn't! The whole premise of listing your home with a Realtor and putting it into the multiple listing system is to get exceptional exposure.
You want a feeding frenzy when selling your home. You want as many people looking at it as humanly possible. This is one of the beauties or MLS. It opens up a property to the world.
When trying to sell your home for the most money this is exactly what you need.
By marketing as a coming soon or pocket listing you give up the opportunity for massive exposure. You are essentially handcuffing your ability to get maximum profits from your home.
In the latest article at Maximum Real Estate Exposure, you will see a comprehensive explanation on why you might not want to market this way.
There can be a few pros to selling this way but they are more about privacy than anything else.
Take a look at the article and if you enjoy it, give it a scoop or share on your social channels.
By marketing your home as COMING SOON, you give up the opportunity for massive exposure through the power of the internet and the MLS.. You are essentially ruining your ability to get maximum profits from your home. Need marketing advice, #DamicoNHouston, #DamicoProperties