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Need more exposure for your real estate content? Pinterest is the answer you've been looking for. Here's how you can maximize your reach! 
Bill Gassett's comment,
August 29, 2016 7:11 AM
Thanks for the scoop @KADEIRO
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Whether you’re a new realtor or a seasoned vet, here are 15 proven ways to generate leads in real estate. Via Braden O'Neill
Bill Gassett's insight:
You just got your real estate license and boy are you pumped up to go out and make a few hundred thousand. Why not after all don't all real estate agents make a killing? Fat chance! The average real estate agent makes far less than what would be considered a "bread winner"! In order to make it in real estate you have to understand how to generate leads both online and off! In her excellent article @Lynn Pineda provides some exceptional tips to do just that. Lynn's article is featured by @Braden O'Neill on the RESAAS real estate network and deservedly so. This is in fact one of my favorite articles so far this year. If you are a real estate agent looking to take your business to another level make sure you check out the 15 tips to generate real estate leads in this article. One of my favorite of course is having a blog and also creating excellent community pages which are mentioned in the article. Take a look and if you find it helpful give it a scoop!
Braden O'Neill's curator insight,
January 26, 2016 5:12 PM
In order to find success in real estate, you need to be diverse.
It requires you to extend your efforts over multiple channels in order to find those hidden leads. In many cases what works for you won't work for someone else. But there are several channels that work for everyone - it just depends how exactly you exercise your talents within that specific channel.
So take a look at what Lynn Pineda has offered here. It may shed some light on which channels you've been ignoring. These may very well prove to be the tipping point between another average year and your best year yet!
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Having a blog allows you to present your experience as an agent, show you understand the local market, drive business to your agency, and more.
Bill Gassett's insight:
Do you have a real estate blog but have found you are not getting much traction with it? Do you enjoy writing but have not had any buyers and sellers calling your for your real estate expertise? There are a lot of bloggers who do a great job publishing content but miss the boat when it comes to proper promotional efforts. This is in fact where many real estate bloggers fail. You can't possibly hope to be successful with a blog without having it exposed to the masses. The space is far too competitive without being seen by a ton of people. In the article I explore why you should have a real estate blog to win business and how you can promote your blog to reach more people that you ever thought possible. I take you through some of the more well known social channels you can promote your blog with along with others you are probably not familiar with. There are some outstanding references in the article to other top sites as well including Point2, Placester and Active Rain. Take a look and if you enjoy the article please consider scooping it.
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Creating great real estate content is just one part of the puzzle when you
Bill Gassett's insight:
One of the biggest mistakes I see constantly being made from real estate agents who have a blog is publishing an article and then doing little else. Folks this is a huge mistake! If you are a real estate blogger today and expect to get noticed you need to market your content! I don't mean a couple of shares to Facebook and maybe a couple of other places you like visiting! If you want to get business from your real estate blog you need a full fledged content marketing assault. So how do you go about making your real estate content more visible? This is exactly what you will see in the comprehensive article I have put together highlighting how a Realtor can become far more visible. You will see how and where you should be using social media. I will take you through each of the tops sites and give you tips on how to grow an active audience. Want to take your game even further? I will give you some of the lesser know content marketing platforms that are not just good as social channels but will move the needle on SEO for your content as well? Sound interesting? Make sure you get on your way to reading the post over at the Resaas Real Estate Blog!
Boston Logic Technology Partners Inc.'s curator insight,
October 13, 2015 8:42 AM
It is so important to select the right technology and platform to bring your business to success.
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Master social media for real estate with these must-use tactics for top social networks Pinterest, Twitter, Facebook, LinkedIn, and Google+.
Bill Gassett's insight:
Are you are real estate agent who is looking to take your blogging efforts to another level? Are you using social media to promote you blog but have not been able to get any real meaningful traction? The goal of most Realtors who blog and use social media is to get real business from their efforts. Wouldn't it be great if more people were finding your writing online to be super helpful? These people would be reading your blog and loving what you have to say. They would pick up the phone and ask you to come over to be interviewed because they want to sell. Folks this is what happens to me all the time and it can happen for you too! What you need to do is figure out what works. Most real estate agents use social media as an advertising vehicle. You know what happens? Nobody listens to you! In the article on how to use social media as a real estate agent I take you through some of my best blogging and social media tips. I explain in detail how to make each of the major social media networks work for gaining business. Are you currently using Google+, Facebook, Twitter, Pinterest or Linkedin as part of your real estate business? If not you should be! If you are I promise if you take a look and use the advice your social media prowess will increase five fold. While looking at the article just make sure you explore all of the links within the article as they take you to some of the better social articles I have written.
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The Very Best Of Real Estate on Google Plus Google Plus is an excellent place to research the latest trends in real estate. You'll find top Real Estate pros
Bill Gassett's insight:
Are you an avid fan of good real estate articles? Every month we have one person take a look at all of the real estate articles found in the most popular Google+ real estate communities and have them select the best of the best real estate articles. This month was no different as @Debbie Drummond took the honors of choosing the best articles for June. There were certainly some exceptional real estate articles on Google Plus for June! In fact there were some new authors that have never been featured on Massachusetts Real Estate News before. It was good to see some fresh blood. If you have never seen the compilation of top Google+ real estate articles I would have a look. There is a wide range of topics mostly centered around advice that can help both buyers and sellers. Some of the best real estate bloggers that have been featured on numerous occasions for their fantastic work include @Kyle Hiscock, @Andrew Fortune, @Karen Highland and @Lynn Pineda. One of the new featured bloggers who did a terrific job with their article was @Raleigh Realty. Take a look and share if you enjoy it!
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From
placester
Learn five essential marketing tips to prioritize to become a successful real estate agent and top producer in real estate.
Bill Gassett's insight:
Whether you are a new real estate agent or a veteran that has been in the business for quite a few years, the internet now plays an unmistakable role in buying and selling a home. Given this fact it makes sense that if you want to increase your business from being online you need to be in front of more people. So how exactly do you go about doing that? It actually is not that hard if you have a solid plan in place. In the article I share five solid tips on how a real estate agent can go about increasing their online business. Without a doubt one of the top ways to get more online business as a Realtor is to establish a credible blog. Think about it - more and more people are online daily searching for answers to their questions by going to Google and other search engines. Guess who gets the lion share of that business? If you guessed those who can answer the questions well then you are correct! A blog is a great way to establish your real estate expertise in a very non threatening way or coming across as a salesman. People love working with those who are knowledgeable! Another perfect addition is having community pages on your website or blog. There are tons of people looking for local real estate information. Real Estate community pages establish you as a local expert. You can have a blog and community pages but you need a solid plan in place to make sure people can find your information you are putting out there. There are three great ways to make this happen including: 1.) Using social media. 2.) Understanding at least the basics of on and off page SEO. 3.) Crafting a solid content marketing plan. In the article you will see an in-depth discussion on how you can do all three of these things to your advantage. When following the advice there is no doubt you will be able to ramp up your online visibility as a real estate agent.
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If your business depends on trust for your success, then you'll want to hear what realtor & Google Plus enthusiast, Bill Gassett has to say.
Bill Gassett's insight:
If you are a real estate agent and have thought about using Google Plus take a look at the G Plus Lunch Bunch show hosted by Ray Hiltz. I was fortunate enough to be asked by Ray to come on his social media show to discuss how a Realtor can use Google Plus. While the shows title speaks to the real estate industry the advice given in the show really applies to any business owner who wants to use Google Plus. The show was a great discussion with a number of folks who are successfully using Google Plus.
Ray Hiltz's comment,
February 27, 2014 10:40 AM
Thanks, Kyle and Bill. I agree with Bill. Just do it, Kyle. do some informal Hangouts with friends to get a feel of it then when you're comfortable, do a HOA. Because it's uploaded to your YouTube channel, it the content that never stops ;-)
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What a Real Estate agent should not being doing in the social media networks. Here are the real estate social media blunders that so many agents make that should be avoided at all costs if you want to be successful in the social space.
Bill Gassett's insight:
One of my biggest pet peeves coming from my own industry in which I thrive in is how real estate agents totally lack the ability to use social media for it's intended purpose. Social media when done properly is about building rapport and relationships with people. It is not about selling. Selling comes once you have established trust with someone. In the article I cover some of the biggest mistakes real estate agents make with social media. The one thing that drives me nuts more than any other is Realtors who fill up their social media channels with their listings. Why on earth do so many real estate agents think that social media is an online bulletin board? It is one of the most annoying things. Nobody cares about an real estate agents listing in some town USA unless they are looking for a home in that town. Yet Realtors blast out their listings to millions of people in the social channels like the majority of people are going to care when they don't. Look at any successful real estate agent in the social space and you are going to notice they share helpful content about buying and selling homes. This is what social is about - providing content that helps someone learn something. I repeat it is NOT about selling! Look at the article to see some of the other real estate social media blunders. I discuss some of the problems you see in each of the major social media networks including facebook, Google Plus, Twitter and Linkedin.
Michelle Woods's curator insight,
April 3, 2014 12:24 PM
Social media can be confusing, overwhelming, and very time consuming. That being said it is also an invaluable tool for building client relationships and for lead generation. Make the time to learn as much as you can and put a system in place that works for you.
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Here are my top tips you can implement to instantly improve social media results! With social media Ń–t's easy to create awareness through increased exposure.
Bill Gassett's insight:
Do you want to improve your social media results as a real estate agent? Ff course I know the answer is YES! Take a look at the advice from my friend and social media expert Rebekah Radice as she walks you through some of the best ways to improve your social media efforts.
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Bill Gassett is an agent with 25 years experience in the real estate business. He provides his advice and tips for success in the real estate market.
Bill Gassett's insight:
I was fortunate enough to be asked by Veterans United to share my social media strategy to help my real estate business. One of the things I am highly fond of is using Google Plus on a daily basis. See my thoughts on using social media for real estate.
Marianne Lalonde's curator insight,
February 21, 2014 4:54 PM
Bill Gassett is a top-producing Realtor in Framingham, Mass., with more than two decades of real estate experience. Bill has more than 28,000 Google+ users in his circles and over 15,000 Twitter users follow Bill’s profile pages. If you ask Bill “If you could only use one social media site, which one would it be and why? He will answer “Without question it would be Google+. This is interesting to me because here in Ontario, Canada, only about 25% of the real estate contacts I have on Linkedin are on Google+. And, that’s probably because many of them are looking for places to post their latest listings, and that’s not Google+. For Bill, Google+ is more than just a social network; it’s a tool that is integrated with Google, and Google means visibility. By participating in Google+, you not only become more visible with your peers but also with people searching for real estate related topics. Google authorship goes hand in hand with using Google+. Google Authorship is claiming the content you write so that when Google displays search results they may possibly display your photo next to the result.
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Channeling Social Media Hopefully the title has caught your attention - yes, no, maybe? First let me be clear that this is not a slight towards Active R...
Bill Gassett's insight:
There are many real estate agents that put all their eggs in one social media basket. One of the biggest social media mistakes I see Realtors making is blogging on Active Rain and not using any of the other top social media channels. This is a huge mistake! There is more to real estate social media than Active Rain. See some of the better place you should be using to increase your real estate business.
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Have you considered using Pinterest for your real estate business? You may be surprised how useful it is for building better relationships in your network.
Bill Gassett's insight:
If you are a real estate agent and have not been using Pinterest as a major part of your social media marketing plan then you are missing out on significant traffic to your website.
Pinterest is a visual platform where graphics are "pinned". The graphics are linked to an article that's interesting. If you are a Realtor with a blog, Pinterest is the perfect opportunity to get people reading!
Unfortunately like a lot of other social media platforms, real estate agents instead pin their listings. Frankly this makes me want to throw-up in my mouth.
Lets get one thing straight - if this what you do on Pinterest you are wasting your time. Nobody cares about your 3 bedroom ranch on Main Street somewhere in America. Unless you are showing off a grand mansion forget about getting any traction pinning listings.
Instead focus on your real estate expertise. Why would someone want to pin your articles? If they are dam good that's why! Help people solve problems and they will be pinning your content.
In the article you are going to see some of the best pinterest tips for a real estate agent to crush it! By following the advice you will see a dramatic difference in your success with Pinterest. Some of the things discussed include how to use group boards, how to get rich pins and what to pin.
These are just a few quick examples of what you will see. There are many other excellent Pinterest real estate tips.
Within the article you will also see references to a number of other helpful real estate articles to make Pinterest work for you as a real estate agent.
Take a look and if you find the article helpful please consider sharing socially or scooping it.
Bill Gassett's comment,
August 28, 2016 3:19 PM
No doubt Pinterest is a great marketing tool for real estate agents!
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See the best real estate social media groups for a Realtor to get more visibility for their blog. Facebook, Google+, Pinterest & Linkedin groups.
Bill Gassett's insight:
If you are a Realtor and also an avid blogger one of the best ways to get an incredible amount of traffic and become far more visible is to join the best social media groups for real estate. In fact you don't have to be a real estate agent. If you are a mortgage broker, attorney, appraiser, home inspector or any other kind of contractor related to real estate these groups are just the thing you need to take your traffic to another level. In the article you will see the best real estate social media groups for Pinterest, Linkedin, Facebook and Google Plus. For each of these social media platforms you will see the three best real estate groups that are perfect for Realtors to join. If you have a limited amount of people following you in these places, real estate groups are the perfect solution as many of them have tens of thousands of members. Keep in mind when joining any social media group that just dropping your links and not interacting with people will not get you nearly as far as building relationships. The best social media marketers understand that in order to make your brand far more visible you need interaction and reciprocation with others. The first step is joining these awesome social media groups for Realtors. Take a look at each one of them - you will be glad you did. If you find the article helpful please consider scooping and sharing socially.
Braden O'Neill's curator insight,
January 26, 2016 5:01 PM
Promoting your online content is crucial. It's perhaps the most important aspect of the content marketing game. But how do you do this? While it's great to post your content on each social network, it's even more advantageous to dive deeper. By this, I mean groups. These are concentrated communities of people who are looking for content on a specific topic. If you can provide advice within this niche, then you'll attract a much more valuable set of eyeballs. Google Plus has a surprisingly active user base, and their communities attract lots of engagement.
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15 Successful REALTORS from different locations discuss how their real estate website helps their business.
Bill Gassett's insight:
Is your real estate website not performing as you would like it to? Most Realtor's who have a website or blog would love for it to turn into a lead generating machine! Most real estate agents however, have no idea how to make that happen. There are of course some things that will really distinguish a good site over another. A pleasing design is one for sure. Everyone knows that exceptional content is also another way people will want to do business with a real estate agent. If you are a Realtor and can provide useful information both on a national and local level you will be two steps ahead of the game. Consumers love to work with agents that are knowledgeable! In his latest article @Andrew Fortune has put together a master piece of great information designed to get a real estate agent more business from using the internet and their website. Andrew has assembled some of the top real estate experts in the country to share some of their best tips on how to garner more real estate web traffic. Pictured above you will see all of these agent including myself. What I shared is how a blog can be integrated into a website and include both local information along with general real estate topics that buyers and sellers will enjoy. Take a look at all of the fantastic tips and if you enjoy them please consider scooping the article!
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The best Google+ real estate articles for September 2015. See some of the best real estate content found in the Google Plus real estate communities.
Bill Gassett's insight:
One of my favorite social networks for real estate is Google+. As far as social networks go there are not many places where you can get the kind of interaction with other like minded individuals in the industry. When you share content on Google Plus the interaction can be incredible! One of the best places where this exchange of ideas and sharing of information takes place is in the Google+ real estate communities. Each month we have been featuring some of the best content that is found in the Google+ real estate communities. This month was no different as six bloggers have been featured sharing some exceptional content. This round-up for September 2015 was put together by Ryan Fitzgerald of @Raleigh Realty Some of the best and brightest minds in the real estate industry have been featured including @Kyle Hiscock Each of these real estate bloggers has shared a popular real estate topic to help either a buyer or a seller accomplish their goals. Take a look and each of the articles and consider sharing the ones you enjoy socially!
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Learn blogging tips from real estate agent and social media pro Bill Gassett. How to create content that will attract prospects and build your business.
Bill Gassett's insight:
Are you considering starting your own real estate blog? Do you have a blog but it does not perform well at all? You are not alone. Just like anything else in life if you want something to perform really well you need to work at it. Real Estate blogging is no different! The first thing you must do to be successful as a real estate blogger is to step up your game when it comes to the quality of your content. There are so many people publishing articles now that it is very easy to get lost in the shuffle. The key is writing well enough that people enjoy what you have to say. Growing a following is extremely important when you are using a real estate blog for business. In the article you will see some of my best tips on not only what to write about but also how you can get found by the masses online. Without a doubt you need a clear cut strategy in order to be successful. I talk in-depth about how you can use social media to your advantage. Driving serious traffic to your site should be a key consideration. I will also show you specific examples of how to market your content well including how to use this platform as well as a few others including Storify. If you read through the article you will notice numerous links that go to other articles I have written on how to use social media for your real estate business. This is one you surely will not want to miss if you want to take your real estate blog to another level!
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Bill Gassett was winning the Internet and social media before it became a must-use tool. Find out how he’s turned it into a lead-generating machine for the long haul.
Bill Gassett's insight:
Since as long as I can remember social media has been something I have enjoyed as a tool to communicate with those in my industry along with others I can help along the way. What become crystal clear to me early on was how to engage with people to be able to grow a loyal following. Properly using social media for real estate has come easy to me. Most real estate agents fail when it comes to social media because they don't have a plan or do what it takes to be successful. Instead of seeing social media as two way conversation they use it as a platform to sell. Most of the time their message goes unheard. What most Realtors don't seem to get is that people don't go to social media for the chance to be sold. They are looking for valuable information and people that can help them in some way. Those that understand this concept will do far better with using real estate social media for business. In the article I share some of my best tips on how to use social media for real estate. How can a Realtor increase their visibility online? How can social media be used as a tool to form solid relationships? Where can these relationships be formed? These are some of the questions I answer in the article. You will also see some helpful article I have written on prestigious sites such as The National Association of Realtors, Inman News, RIS Media and of course my own blog Maximum Real Estate Exposure. If you are a real estate agent looking to use social media properly have a look at the article and see if you can glean some tips that will help your real estate business grow.
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Bill Gassett By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various...
Bill Gassett's insight:
Everyday when I log into some of the top social media sites such as Twitter, Linkedin, Facebook, Pinterest and Google+ there is one consistent theme from real estate agents - not know what the heck they should be doing! Most real estate agents have not gotten the concept down when it comes to social media. The word "social" escapes them. Instead the word "sell" is put in its place. This of course is a huge social media blunder because nobody wants to be sold. Social media is all about building relationships with people. Once this happens your business makes sales naturally. People want to do business with those they have built a foundation with. The best analogy of how real estate agents fail with social media is comparing it to a cocktail party. Most people wouldn't walk into a party where they barely know anyone and start asking everyone in the room if they want to buy a house. It would look pretty stupid and everyone there would be looking at you like you were the strangest person on the planet. Unfortunately this is what many Realtors do on the popular social platforms. The mindset is all about selling. Of course it rarely ever works. Instead many of their peers are shaking their head in disbelief. In the article you will see all of the mistakes real estate agents are making in each of the popular social sites. Examples are referenced on what an agent should be doing and what not to do. Even if you a real estate agent who knows what they are doing when it comes to social media you should be able to glean a few tips.
Bill Gassett's comment,
April 23, 2015 7:28 PM
Thanks for sharing you are the man @Connor with HONOR!
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Bill Gassett's insight:
If you are a Real Estate agent and have not joined the top Google Plus real estate community you should! The Google Plus Real Estate community is a place where anyone who is in the real estate industry or just enjoys real estate can share their best blog articles! If you like to write about real estate this is a great place to get social engagement for you real estate blog. Not only will your own content be found and enjoyed by others but you will see what others are writing about as well. When joining the real estate community at Google+ make sure you read the rules at the top right side of the board. We only have a few rules that are really easy to follow. We ask you not to share listings, local market reports and things that are overly promotional like telling us how great your website is. Come take a look and join the Google+ real estate community today!
Lynn Pineda's curator insight,
February 15, 2014 6:53 PM
Talk Real Estate where Realtors and those connected to the Real Estate Industry engage in the conversation of Real Estate offering tips, trends, debate and more! See you there.
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Here you will find blog topics which appeal to homeowners, buyers, sellers and anyone that lives in your city.
Bill Gassett's insight:
If you are a Real Estate agent and have a blog I am sure there has come a time where you have gotten stumped on what to write about. This article shares a number of excellent things you can write about to keep your blog fresh with great content!
Bill Gassett's comment,
February 12, 2014 7:39 AM
I thought it was pretty darn good and worth the share Lynn!
Baton Rouge Real Estate News's curator insight,
February 12, 2014 8:29 AM
Here's 99 Blog Topics To Help You Become A More Consistent Real Estate Blogger!
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When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Bill Gassett's insight:
If you are a real estate agent and you are looking to grow your business through social media channels then you will want to take the time and go through this article that offers advice on how to use Google Plus, Facebook and Pinterest for your real estate business. There are many real estate agents who are using Facebook but have not caught on to the power of Google Plus for business. In comparing Google Plus vs Facebook for Real Estate there are a number of things to consider. Google Plus is the only social network that is also integrated with Google search. In other words if you are logged into Google and someone has connected with you on Google Plus and has either shared or +1 your post they will more than likely see it when they do an online search. By claiming Google authorship (see the article) you can also get your picture in search results. This has been shown to increase CTR dramatically! Facebook and Pinterest also should have a place in your social media arsenal. Take a look at the article and be sure to follow some of the links as well.
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Top Marketing Tips From 20 Real Estate and Social Media Professionals that will help get a home sold for the most money in an expeditious fashion.
Bill Gassett's insight:
Do you want to increase your online visibility and potentially add more real estate business in 2014? Take a look at some of the best real estate social media marketing tips. Many of these tips focus on how you can potentially increase the amount of homes you sell by becoming more prominant online. Twenty top real estate and social media pro's share their best tips.
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If you are a real estate agent and have not put Pinterest at the top of the list for content marketing then you are missing out on some significant social media traffic to your website.
Many real estate agents who use Pinterest well report it is the #1 traffic source to their website or blog. I can attest to this being the case as it is easily the best source of traffic to my real estate blog.
The beauty of Pinterest is the fact that the shelf like of the content you share is endless. Unlike most social media channels where what you share loses momentum over time, is not the case with Pinterest.
One of the absolute best ways to get traction is to join the top real estate group boards. By doing so your content get seen by far more people than what you would get from just your profile.
Pinterest group boards often have a significant amount of people who are continuously sharing focused real estate content. Membership is typically high which means one thing - MORE EXPOSURE!
So are you are real estate agent or just someone who enjoys reading great real estate content? If so then be sure to read the article and find out the best group board for Realtors on Pinterest.
By joining the group boards you will grow your following and ultimately get your content seen by far more people.
A word to the wise - make sure you follow the board rules to a tee. It is very easy to get removed from group boards when you don't follow the rules.
Another important tip that real estate agents should follow is to limit sharing real estate listings. You will never get any traction by doing so. Unless you are marketing a mansion, it is unlikely anyone will be pinning your 2 bedroom condo.
Take a look and request to join the best real estate group boards by emailing the owner.