Research Reads
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Research Reads

Examples of interesting research and reports from social media and online content data sources.

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October 11, 2018 3:30 PM

Social Listening Analysis: Economic and Cultural Impact of Marathons in China
(linkfluence.com)

Running has caught on in the mainland so rapidly in recent years that the race calendar has ballooned. While there were 12,306 marathons held globally in 2017, double the number from 2011, the sport has grown even faster in China, from only 22 in 2011 to over 1,000 in 2017.

Krysta Gahagen:

This report covers the impact of marathons in China - both economically and culturally. Read to learn which industries stand to benefit most from China's newfound love of running.

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September 28, 2018 3:01 PM

The avocado, part one: A star on the web
(linkfluence.com)

"In part one of this food trend series, we take a look at the avocado’s emergence into a social media superstar."

Krysta Gahagen:

Curious about what led to the recent avocado craze? It wasn't just Antoni from Queer Eye. Check out this series to learn more about avocados, the internet's darling.

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