Your new post is loading...
Do you still think social is a waste of time? Well, perhaps it is if you are only using it to broadcast whatever is the latest and greatest from your company. Remember that we’re aiming to help our audiences to buy, rather than selling to them. If you are, quote “throwing out some shit and hoping some will stick,” through your social channels, that’s the equivalent of broadcasting a generic email to your entire database and getting low quality ‘leads’ from the few people who bothered to open and click. Likewise, if you’re expecting to get immediate leads from social interaction, you’re kind of missing the point. The value of social goes way beyond turning it on for inbound and you can’t measure this side by side against paid inbound media.
Via Gary Hitching
