Letting customers decide how much to pay for a product seems like a surefire way to go out of business, although bands like Radiohead have used the strategy with limited success. So does it really work?
In his new book, Charles Duhigg explores cutting-edge research into the neuroscience of habit formation — and how companies and advertisers are using it to their advantage.
It's not all Devil Wears Prada out there in the workplace. A recent study showed that "fewer and fewer Americans care whether the boss is a man or a woman.
Share My Lesson already features more than 200.000 lessons in a variety of topics and for different grades. These lessons can come from publishers and other companies in education as well as individual educators. Teachers can follow interesting publishers, rate the lessons and communicate with each other. Sounds familiar to you? Better Lesson obviously thought the same and published a post on their company blog.
A study of the sexes reveals that when it comes to starting a business, women are more likely than men to consider individual responsibility and use business as a vehicle for social and environmental change.
Patrick S. Renvoise (Chief Neuromarketing Officer at SalesBrain) together with Antonio Casals Mimbrero (Partner at SalesBrain, Associate Professor at Universitat Pompeu Fabra) had a presentation on the implication of neuromarketing in business (and how to significantly increase the effectiveness of advertising and marketing campaigns).
Despite the number of corporate whistleblowers being at an all-time high, new research shows the presence of a culture that promotes ethical behavior in workplaces is at its lowest point in the last decade.
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