After all, when it comes to gift-giving, isn’t it the thought that counts? Not exactly.
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Science News
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Scoop.it!
Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive 'big' gift and a smaller 'stocking stuffer' reduces the perceived value of the overall package for the recipient. 
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How can this research help you with your holiday gift-giving?