Science News

Does the quest for balance in news stories open journalists up to claims of bias? It's all about the framing.

The application of neuroscience technology to the field of marketing has garnered considerable controversy, but also considerable traction, and the use of so-called “neuromarketing” will likely increase in the coming years, according to industry experts.

Children and adolescents are exposed to violent images everyday and the line between reality and fiction is blurred. Now, the consequences of such exposure are becoming evident and recent studies show neurological adaptations and desensitization that lead to aggression and violence in real life.

In September 2011, Pew released the latest in its annual "Views of the News Media" survey, showing that Democrats have moved closer to Republicans in their dissatisfaction with the performance of the news media. Across questions asked, of particular note were the trends above that showed that about 2/3 of partisans of all stripes believe that news stories are often inaccurate.

Articles about Media: http://www.scoop.it/t/science-news?tag=media

Is media influencing your brain and your behavior through psychology? By Bernard Luskin, Ed.D., LMFT...

“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

Some people are born to be in charge while others are more likely to become followers, with both genes and environment playing roles in personality..

We need to talk about how the digital world might be changing our brains, says the neuroscientist and former director of the UK's Royal Institution...