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Scoop.it!
Consumers react differently to units of measurement -- depending on whether they are thinking concretely or abstractly, according to a new study in the Journal of Consumer Research. 
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Scoop.it!
People are happiest in warm weather, but grow considerably unhappier as humidity levels rise, according to an analysis of the language of some 1.3 billion tweets by Northeastern University computer science PhD candidate Aniko Hannah.
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