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[VIDEO] The Vampire Economist and the Moral Molecule

In his new book, The Moral Molecule: The Source of Love and Prosperity, neuroeconomist Paul J. Zak discusses his research on oxytocin, what he calls the "moral molecule." For the past 10 years, Zak has been conducting the same kind of trust games that are common in experimental economics, but with a twist. Before and after the trust games, Zak has been taking blood samples with the goal of gaining a better understanding of how and why people trust others.


More on OXYTOCIN: http://www.scoop.it/t/science-news?q=oxytocin

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Will Science Make Selling Impossible in the Future?

Will Science Make Selling Impossible in the Future? | Science News | Scoop.it
Neuroscience is proving what sales pros have long suspected: Customers decide with their emotions, not their brains. (Will Science Make Selling Impossible in the Future?
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The Neuroeconomics Revolution - Robert J. Shiller - Project Syndicate

The Neuroeconomics Revolution - Robert J. Shiller - Project Syndicate | Science News | Scoop.it
Economics is at the start of a revolution that is traceable to an unexpected source: medical schools and their research facilities.
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The Dawn of Neuroeconomics | IdeaFeed | Big Think

The Dawn of Neuroeconomics | IdeaFeed | Big Think | Science News | Scoop.it

Researchers from the field of neuroscience are introducing new concepts into the study of economics, turning the once-rational discipline on its head. One of the most recent texts to surprise economists is Paul Glimcher's Foundations of Neuroeconomic Analysis. "Glimcher is skeptical of prevailing economic theory, and is seeking a physical basis for it in the brain. He wants to transform 'soft' utility theory into 'hard' utility theory by discovering the brain mechanisms that underlie it."

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The Neuroeconomics Revolution - Robert J. Shiller - Project Syndicate

The Neuroeconomics Revolution - Robert J. Shiller - Project Syndicate | Science News | Scoop.it

Economics is at the start of a revolution that is traceable to an unexpected source: medical schools and their research facilities. Neuroscience – the science of how the brain, that physical organ inside one’s head, really works – is beginning to change the way we think about how people make decisions. These findings will inevitably change the way we think about how economies function. In short, we are at the dawn of “neuroeconomics.”

Articles about NEUROSCIENCE http://www.scoop.it/t/science-news?tag=neuroscience



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