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This cognitive tendency is a good thing most of the time. As cognitive scientists such as Gerd Gigerenzer points out, human rationality evolved to help us understand and organize the world by making it appear as simple as possible. Knowledge of logic and probability wasn’t important for our hunter-gatherer ancestors. But when it comes to writing about rationality and intuition we must remember that readers are going to jump to conclusions about how people jump to conclusions. 
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The theory holds that when we reason, we generate models of what is possible given not only the stated premises but also our own knowledge. Our limited working memory makes it difficult for us to think of all possible models, and this limitation, according to Johnson-Laird, is one of our biggest cognitive failures.
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You don’t tell your opponent what to think or what’s best. You help them discover for themselves what feels right and best and most advantageous to them. Their ultimate decision is based on self-interest. That’s emotional. I want this. This is good for me and my side. More on DECISION: http://www.scoop.it/t/science-news?tag=decision
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![[VIDEO] - Your Storytelling Brain | Science News | Scoop.it](https://img.scoop.it/1P7yBbwynIiILIwiraouATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Cognitive Neuroscientist Michael Gazzaniga, a pioneer in the study of hemispheric (left vs. right brain) specialization describes "the Interpreter" - a left hemisphere function that organizes our memories into plausible stories. Less romantic, perhaps, than Gone With the Wind, the Interpreter may help to explain our species' profound relationship with storytelling.
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