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Scoop.it!
Hormones shape our bodies, make us fertile, excite our most basic urges, and as scientists have known for years, they govern the behaviors that separate men from women. But how? 
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The headline at the online magazine Miller-McCune.com just about says it all: "Sex on the Brain Proves Costly for Men." In an intriguing set of empirical studies just published in the Archives of Sexual Behavior, a team of social scientists led by professor Sanne Nauts shows that the mere prospect of speaking with an unknown woman reduces men's (but not women's) performance on cognitive tasks.
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Men may think about sex more often than women do, but a new study suggests that men also think about other biological needs, such as eating and sleep, more frequently than women do, as well.
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From
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Sex robots replacing wives and girlfriends: a new trend is gaining popularity in the United States and other hi-tech countries. Experts believe that in a few decades, romances between robots and humans will be nothing out of the ordinary. Articles about robotics: http://www.scoop.it/t/science-news?tag=robotics
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“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.
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