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You are what you eat: Why do male consumers avoid vegetarian options?

You are what you eat: Why do male consumers avoid vegetarian options? | Science News | Scoop.it
Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
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Want to Save Earth? Cut Out Meat

Want to Save Earth? Cut Out Meat | Science News | Scoop.it
The developed world needs to cut meat consumption by 50 percent per person to reduce greenhouse gasses, finds a study.

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