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Scoop.it!
Researchers at the RIKEN Brain Science Institute in Japan have uncovered the brain processes by which humans learn to understand the values of others and use this information to predict their decision-making behavior. Using fMRI scans, researchers found that "humans simulate the decisions of other people using two brain signals encoded in the prefrontal cortex, an area responsible for higher cognition." 
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Scoop.it!
An Emory University neuro-imaging study shows that personal values that people refuse to disavow, even when offered cash to do so, are processed differently in the brain than those values that are willingly sold.
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Scoop.it!
People make decisions—and act—based on their beliefs. The more we understand about the mechanism of why people believe what they do and how they act on it, the more we understand about people. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=7&tag=neuroscience
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