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Advertising is arguably necessary for any business, online or otherwise. But even if it weren't, it's still something you should be doing if you plan to sell your business at any point. Here's why.
Ace your Amazon ad campaigns and start converting clicks into sales! Know how to find the right relevant keywords for your ad campaigns.
We Love Shares! Spread the love:When we look at LinkedIn advertising, the process may seem quite similar to other social media platforms. But, it is very different when we look at the end results. So, what makes LinkedIn stand out? There are many informal advertising channels at our disposal today. These platforms are tailored mostly…
We Love Shares! Spread the love:Customers will rarely make a purchase during their very first visit to a new website. It doesn’t matter how boldly designed the web store appears or how compelling the products and services are. Just about 2% of first time visitors actually buy, which is quite discouraging. However, there are ways…
We Love Shares! Spread the love:Sure, you have a website, but wouldn’t you rather own a conversion machine instead? If you agree that the sounds of virtual cash registers are music to your ears, discover how the best Conversion Rate Optimization (CRO) methods can turn any website into a sales superstar. CRO is not some…
We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.
Search ads vs Display ads. Leverages search's ability to target intent and display's ability to build awareness and remarket. Plus, a few other suggestions.
We Love Shares! Spread the love:PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or…
We Love Shares! Spread the love:When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn…
“I’m already coming up first in the organic search results, so I don’t need a brand campaign” Not so fast! It’s tempting to think that you don’t need to bid on your brand-related keywords…
Using Google AdWords is the only way to ensure that your brand appears at the very top of the page when people are searching for products or services like yours. But it's easy to waste money on AdWords. Make sure you're following these practices to get ROI from your AdWords buys.
Google just launched a new ad blocker for Chrome. Its primary purpose is to combat and eradicate poor mobile browsing experiences, but how will it affect your advertising? Here’s what the new Chrome ad filter is actually going to do (and how it’s going to do it).
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
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Need some fresh advertising ideas that will work well with customer expectations in 2021? Look no further. Here are 6 good advertising ideas.
Customer Testimonials are great for converting new leads. Learn more about how to use them to optimize CRO on your landing pages in this post.
Google Ads close variants can help you expand your ad reach to users that are misspelling your keywords, using stemming, etc. Learn more in this post.
We Love Shares! Spread the love:For many, it’s either pay per click (PPC) advertising or content marketing. Rarely do marketers consider mixing these together. But, let me tell you, it works better if you find a clever way to combine them. Mixing the two can help scale a business more effectively than either of them…
We Love Shares! Spread the love:A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If you approach it the wrong way, you stand to jeopardize the entire process. When it comes to…
We Love Shares! Spread the love:Stop for a moment and think of the stores you love. It may be your local bakery shop, or perhaps the coffee shop you frequent on your way to work. Perhaps it is a fashion retailer. Whatever it is, stop and think for a moment of the things that make…
We Love Shares! Spread the love:Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage your PPC ad campaign will help you reach your target audience while preventing wasteful spending. Top Ways Companies Waste Money on PPC Not Tracking Conversions Conversion tracking can tell you…
Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.
After chatting with WordStream’s best and brightest, we pulled together this list of 11 common mistakes we see agencies make every day. Some will sound ludicrous to you, others will be more like light bulbs popping on atop your head!
Calls-to-action are an important part of any online marketing strategy. But, the success of your next CTA relies on one question– Is it clickable or not? To get clicks and to increase conversion rates, you don’t just need a CTA: you need a CTA that can convert.
We Love Shares! Spread the love:Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by…
Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!
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