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Scoop.it!
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master! 
Scoop.it!
Jeff Domansky's curator insight,
January 11, 2013 10:56 PM
Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected |
Scoop.it!
From
wunc
What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them? Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.
Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption” Via Edwin Rutsch, David Hain
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Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.
A must read about storytelling for Content Marketers
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.